Freelancer profile translated to English.

Description

Are you looking for an operational profile to manage your marketing actions and structure your overall communication?

I offer 30 years of professional experience in 360° communication and marketing to take charge of your projects from A to Z. My goal is to bring you rigorous management, a global vision of your growth levers, and smooth execution of your strategy, without wasting time.

What I bring you: My added value

My background allows me to adapt quickly to various structures and ensure effective coordination between your internal teams and external service providers. Having worked in demanding environments, I master the codes and specific challenges of several key sectors:

> SaaS software and technologies

> Property Management and Real Estate

> Social and Solidarity Economy (SSE)

> Tourism

> Taxation and business services

Types of projects and deliverables

I intervene from the scoping phase to the analysis of results on the following projects:

> On and off-line campaigns: Design, deployment, and monitoring of marketing and awareness campaigns.

> Digital strategy: Website management, digital channel animation, and content creation.

> Events: Organization of trade shows, webinars, seminars, and product launches.

> Partnerships: Identification, negotiation, and management of strategic partnerships.

Let's meet to discuss your next deliverables and define the terms of our collaboration.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km), Asnières-sur-Seine (up to 10km), Levallois-Perret (up to 10km), Courbevoie (up to 10km)

- CBRE GWS
SALES COORDINATOR
REAL ESTATE
April 2025 - September 2025 (5 months)
Courbevoie, France
Key Account: ALSTOM (National & International Scope — 17 sites)

Tasks and achievements:

Needs Engineering: In-depth analysis of specifications and expression of needs for ALSTOM across 17 industrial and tertiary sites.

Management of tender responses: End-to-end management of RFI (Request for Information) and RFP (Request for Proposal) phases.

FM (Facility Management) Offer Modeling: Design and structuring of integrated service offers combining Hard Services (technical maintenance, HVAC, electricity) and Soft Services (cleaning, security, reception, green spaces).

Cross-functional coordination: Centralization of technical, financial, and legal data from internal experts to ensure the compliance and competitiveness of the offer deliverables.

● Tools: Microsoft, Teams, SharePoint, SalesForce.
Project Coordination Tender Response Tender Management Cross-functional Management
Freelance
MARKETING CONSULTANT
CONSULTING AND AUDITS
January 2020 - January 2025 (5 years)
Paris, France
Missions and achievements:

Offer Engineering and Global Strategy: Creation and deployment of tailor-made support offers in strategic marketing, digital transformation, and communication. Modeling using the Business Plan Canvas, definition of positioning, and conception of personas for Social and Solidarity Economy (SSE) organizations.

Strategic Mission Management: Execution of 26 short missions (2 to 5 days) focused on website audits, SEO optimization, content rewriting, as well as the establishment of operational strategies and strategic roadmaps.

Ecosystem Development and Influence: Creation and management of a network of sectoral partnerships. Public relations management, conducting interviews, and participating in round tables and webinars.

Training and Knowledge Transfer: Design and delivery of training modules for entrepreneurs (TharGo) and students in business and digital schools (PPA, EMCD).

Sectoral Anchoring: Referenced expert with key incubators in the SSE ecosystem (REC Innovation and DLA Hauts-de-Seine).

● Tools: Trello, Toggl, Zapier, Office/Google Suite, Lument5, Buffer, Canva, Play-play, Agorapulse, Claude, Gemini, ChatGPT.
Communication Strategy Marketing Public Relations Facilitation of Collaborative Workshops Go-to-Market (GTM) Strategy
Sitowie
MARKETING AND COMMUNICATION MANAGER
SOFTWARE PUBLISHING
January 2023 - January 2024 (1 year)
Paris, France
Missions and achievements:

Strategic Development and Offer Launches: Design, positioning, and commercial deployment of 3 new SaaS license offers for real estate players.

Partnership Strategy: Identification, negotiation, and management of strategic partnerships with key players in the digital and institutional ecosystem (Orange Business, ADI, French Proptech) to increase the visibility and distribution of solutions.

Marketing Campaign Performance: Management of B2B email marketing campaigns, achieving an average open rate of 30% (above the sector average of 21%).

Tool Management and Productivity: Centralization of data and automation of customer relations via Hubspot CRM; management of internal communications and project management via the Microsoft environment, PowerPoint, and Slack.
Go-to-Market (GTM) Strategy Partnerships Product Marketing Communication Strategy Business Development