Freelancer profile translated to English.
Back to original languageAbout Céline
I promote human-oriented, user-oriented marketing [in the context of developments] and company values.
I offer to advise you, support you and pass on my skills to you.
I work in the form of co-construction workshops and continuous exchanges. I challenge you to go further and further.
I force you to reveal all the originality of your products or services, your structure and for some of you.
With me, there are no miracle recipes but a real in-depth work, reflection and a benevolent holistic vision.
- The main challenge is to develop you, or to develop your products and services.
- The second challenge is to develop user-oriented and responsible digital tools.
You have everything to gain: brand image, employer image, loyalty, innovation, company performance and frugality of tools for better resource and cost management.
My motto: "I love it when a plan comes together".
Let's talk!
User experience - Customer Centric - Users stories
SEO - Content Marketing - Inbound Marketing - Insight Marketing
Slow Marketing - Digital Marketing - Frugal Marketing
Digital Strategy - Digital Best Practices - VPTCS
Brand strategy - Brand identity - Brand image - Visual identity
English
Fluent
French
Native or bilingual
Can work on-site
Asnières-sur-Seine (up to 10km)
Experience
- Oya AgencyDigital marketing and communication consultantCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)Asnières-sur-Seine, FranceAudit of the agency's digital visibility and recommendations.Visibility and e-reputation strategy.SEO - UX: recommendations and ideas.Transmission of digital best practices.Digital strategy - Work on awareness.Copywriting - Content management of the OYA AGENCY website on Wix - Website performance measurement via Google Analytics
- Céline CochelinMarketing and communication consultantAugust 2020 - July 2024 (3 years and 11 months)Asnières-sur-Seine, FranceSupport for ESS structures on the subjects of: > Offer construction, > Market opportunities, > Brand image, > SEO, > Positioning, > Value proposition and digital strategy. Animation of workshops and collective engineering: > Writing the activity report: objectives, implementation and unifying tool? > The secrets of a successful partnership - Understanding and appropriating the partner relationship. Audit and recommendations: > Visibility, > Strategy and e-reputation. > SEO, >UX Training and transmission of best practices in digital and social networks. Copywriting - Content management on Wix - Website performance measurement via Google Analytics. Coaching: > strategic marketing, > analysis and research of opportunities, > design and marketing of offers, > digital marketing and 360° communication > personal branding Co-facilitation of fundraising workshops. Educational engineering and training modules: > Fundamental marketing for BAC +4 apprentices > Digital communication for BAC +3 apprentices.
- SitowieMarketing and communications managerJune 2023 - February 2024 (8 months)Paris, France> Design and animation of ideation and co-construction workshops > Design and production of sales force support tools and customer relationship process > Public relations and digital communication > Positioning, targeting, Hubspot structuring and creation of SaaS license offers
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Certifications
- DIGITAL MARKETING CERTIFICATEISM
- OPQUASTOPQUAST