About Céline
French
Native or bilingual
English
Fluent
Experience
- iProspect, Groupe DentsuSEO Consultant / SEO ExpertDIGITAL AND ITMarch 2014 - March 2021 (7 years)Courbevoie, FranceAs an SEO expert, I worked on defining, developing, and implementing the SEO strategy for national and international key accounts with the aim of improving their visibility on search engines.- Conducting technical audits (crawls and log analyses) / editorial / linking and SMO- Support for site migration / redesign- Competitive benchmarking- Project monitoring (roadmap creation, chantier implementation and monitoring, KPI definition and results monitoring…)- Management of international accounts (optimization of site visibility in their markets, support in defining and implementing international SEO strategy)- Implementation of editorial strategies (identification of growth opportunities, recommendations for content optimization/creation, adaptation of content to new display formats, content creation management, monitoring)- Agile project management- SEO / SEA synergies- Recruitment / Training of junior SEOs and clients
- ENGIE - SolutionsWeb Project Management: SEO / SEA / Affiliation / E-communication Officer (career change internship)ENERGY AND UTILITIESMarch 2013 - August 2013 (6 months)Paris, FranceMission carried out as part of a professional training in webmarketing (SEO / SEA) / community management.Web:Cuisinez au Naturel website: monitoring of site performance (Google Analytics) and Facebook page activity (Agorapulse), traffic management: SEO, e-mailing campaigns, surveys, creation of social media reporting.Home Performance website: optimization of the user journey: site audit, organization and animation of workshops, writing of reports and briefs for agencies, page redesign, content writing, SEO optimization.DolceVita website: implementation and management of affiliate campaigns. User journey testing.Energies France website: implementation and management of sponsored link campaigns.Internal Communication:Organization of the annual e-business seminar and internal webmarketing training sessions.Audit of internal communications to optimize information transmission.Writing intranet articles, internally disseminated news, and blog posts (external).
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Education
- Professional Capacity CertificateIFOCOP2013Web marketing, marketing stratégique, gestion de contenu éditorial, référencement: SEO/SEA, communication on-line, community management, photoshop, HTML, CMS, Google Analytics
- Master, Marketing SpecializationECE, Groupe INSEEC2009