Freelancer profile translated to English.
Back to original languageAbout Céline
Specialist in B2B and B2C corporate communication for over 15 years, I have defined and implemented tailored and effective strategies across the various sectors I have worked in: home technology, construction, tourism, urban planning, luxury, recruitment, cosmetics...
WHY CONTACT ME?
You know that communicating more and better could boost your business, but you don't want to hire a full-time specialist. Let's work together according to your objectives:
1/ I can build your communication strategy with you and then break it down into an action plan within a defined budget.
2/ I can also manage one or more of your communication projects: graphic charter redesign, website redesign, internal or external event organization, newsletter creation, content writing...
3/ Finally, I can focus on your digital strategy, particularly the relevance of your presence on social networks, the Dos & Don'ts according to your objectives, your target audience, and your market.
Let's discuss your project by phone, video call, or over a coffee.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CIFAWeb Content WriterFASHION AND COSMETICSSeptember 2025 - November 2025 (2 months)Paris, FranceFollowing my assignment for MATA CAPITAL, I worked with the Director of one of their investment funds to assist them in redesigning the website for CIFA, a fashion wholesale center in Aubervilliers with over 280 tenants.
- Conducted an audit before the website redesign, including tenants, to gain their acceptance of the project (change management)
- Selected the digital agency
- Wrote the content for the new website
- Mata CapitalCommunication ManagerPRIVATE EQUITYDecember 2023 - September 2024 (9 months)Paris, FranceManaged all ongoing communication projects to temporarily replace the person on leave (maternity leave):- Managed 2 people (1 junior and 1 intern)- Launched Mata Capital's very first SCPI called Osmo Energie- Implemented the SCPI's 360 strategy- Finalized the SCPI's website- Created digital content (LinkedIn, Newsletters...) and print (ads, marketing materials...).- Created numerous materials (ESG Kit, quarterly report, presentation videos...)- Supervised the PR agency, video agency, and digital agency- Implemented and monitored Google and LinkedIn Ads strategy- Monitored the overall budget- Results: €21.5M raised in 6 months
- Monochrome BeautyMarketing & Communication ManagerFASHION AND COSMETICSJuly 2022 - Today (4 years)Paris, FranceCo-created and organized the **1st Makeup Trade Show in France**, with the first edition held in Paris on June 14-15, 2024, and the second edition on June 7-8, 2025, in a venue three times larger!I am currently working on the 3rd edition, which will take place on June 6-7, 2026, in the same venue. Over 5000 visitors expected.B2B Sales & Marketing Strategy:
- Secured 40 exhibitors, including several major international brands (MAC Cosmetics, Make Up For Ever, Bobbi Brown...)
- Secured 25 international artists to host the show (Jordan Liberty, Danessa Myricks, Marion Caméléon, James Molloy...)
B2C Marketing & Communication Strategy:- 1st edition: Successfully implemented a pre-sale campaign on Ulule that met its objectives in just 22 minutes (+758% of the goal reached in 40 campaign days).
- Created a landing page to collect over 1800 qualified leads - Data as of February 25, 2024.
- Created a website (Digitevent) for the show: * Created and managed an Instagram account: 12K followers (all qualified) (100% organic growth) - Data as of April 7, 2026
- Created, configured, and sent newsletters using BREVO: average 50% open rate and 4500 subscribers (April 2026)
- Undeniable success of the 1st edition with +2000 visitors and the 2nd edition with +4000 visitors and an overall satisfaction score of 4.3/5 based on visitor surveys.
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Education
- Master of Science (MSc) - Corporate CommunicationIAE Aix-Marseille Graduate School of Management2008Classé 2ème meilleur Master en Communication de France selon le classement EDUNIVERSAL Programme bilingue Français / Anglais Mémoire de fin d'études sur l'image de marque.
- University Diploma in Change ManagementIAE Aix-en-Provence Graduate School of Management2008Spécialisation en management du changement au sein des entreprises.