Freelancer profile translated to English.

Description

With 12 years of experience in omnichannel marketing, for large CAC40 companies and startups, for B2C and B2B markets, I would be delighted to help you develop your business and find new growth opportunities, particularly through digital.

I have a very pragmatic approach that relies as much on data as on experience, listening, and a good understanding of customers and their expectations. I love diving into new businesses to understand their drivers and specificities, in order to identify and prioritize the most relevant actions in terms of value creation and operational implementation. I can also help with the launch and acceleration of a new business.

- Strategic Marketing -

Creation / evaluation of business plans

Business intelligence, market research

Budget monitoring / management, performance monitoring, implementation of indicators / KPIs / steering tools

Pricing strategy, revenue management

- Digital Marketing -

Acquisition (SEO, SEA, affiliate/partnerships, Google Ads, social networks) and activation

Loyalty strategy (marketing automation, CRM, partnerships...)

Website and application optimization (A/B tests)

- Product Marketing / Communication -

New product launches, go to market

Sales animation campaigns

Creation of sales support tools

Creation of training tools for sales force or clients

Online and offline communication campaigns

Do not hesitate to contact me to discuss your challenges and a personalized action plan!

Languages

French
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Tracktor
Marketing Director
TECH
September 2021 - December 2022 (1 year and 3 months)
Paris, France
Tracktor, the leading platform simplifying equipment rental for SMEs in the construction and industrial sectors.
• Fundraising: participation in the €12M fundraising round completed in February 2022 from BPIFrance and AXA Ventures
• Marketing Strategy: management of various inbound and outbound acquisition channels (SEO, SEA, display, affiliate, scraping, cold emailing/calling…). Structuring of the new outbound channel with the Sales team. Management of activation and retention strategies (marketing automation, loyalty programs...).
• Communication and Brand Strategy: definition of brand positioning and value proposition. Management of communication campaigns (social networks, PR, events, partnerships...).
• Team Management: managed a team of 5 people (4 hires)
Inbound Marketing Outbound Marketing SEA SEO Affiliation Social Networks Emailing Branding CRM Data Analysis Web Analytics Display
OuiCar SAS
Growth Marketing Manager
TECH
July 2016 - January 2021 (4 years and 7 months)
Paris, France
Peer-to-peer vehicle rental platform, a pioneer in the collaborative economy in France, acquired in 2022 by Turo, the market leader in the US.
• Growth Marketing: identification of new business opportunities and definition of action plans, optimization of the conversion funnel (AARRR funnel: optimization of acquisition channels SEA/SEO/display/partnerships, CRM/marketing automation, loyalty programs, communication campaigns...)
• Strategic Marketing: definition of the service offering and development of the website and applications in collaboration with the Product team; competitive intelligence, market research
• Revenue Management: implementation of a new pricing strategy (revenue management and yield management)
• Management: 4 people
Revenue Management Pricing CRM SEO SEA Data Analysis Web Analytics Display
Saint-Gobain
Marketing Manager
RAW MATERIALS INDUSTRY
September 2013 - October 2015 (2 years and 2 months)
Paris, France
• Product Development and Revenue Management: development of the offering for the "decoration" category, negotiations with suppliers (referencing, pricing, promotions).
• Product Marketing / Trade Marketing: Development of an e-learning program for sales staff, implementation of communication campaigns, promotional offers, and sales animations
• Webmarketing: creation of digital tools and new services to improve customer experience and attract new customer segments: online simulators, an intermediation website between artisans and individuals undertaking renovation work
Offer Marketing Sales Negotiation Pricing Webmarketing Strategy Webmarketing