Céline B.

Trained in writing and communication (CELSA, CUEJ), I have extensive experience in web content conception and copywriting (10 years) and in responsible communication / CSR (also 10 years).

Whatever your subject, your universe, your brand, I enjoy diving into your story to bring out and write your greatest achievements, and report on your commitments.

I tackle all types of CSR, Social and Solidarity Economy (SSE), circular economy, SRI, ESG issues (so many acronyms!) with experience in writing for the following sectors: food, distribution, logistics, transport, energy, innovation, textiles, real estate, banking, waste management and reduction, luxury and spirits, sports...

I also teach courses on this CSR/responsible communication theme to Master's 1 and 2 students.

CONTENT STRUCTURE:

> Tree structure / storyboard / print railway

EDITORIAL LINE

> Editorial strategy (competitive intelligence, positioning), tone definition, approach

TYPES OF CONTENT WRITTEN:

> CSR reports, communication on progress, CSR roadmap...

> Manifestos, charters, internal or external educational responsible communication

> Web content, blog articles, interviews, op-eds

> Magazine articles (professional press oriented)

> Flyers, brochures

> Social media post campaign

> Emailing

Do you want to showcase your social, societal, and environmental commitment?

I will support you! In a collective intelligence workshop, I can help you describe your company and draft your manifesto.

Furthermore, I can manage your communication project: acting as a true interface, I will brief other service providers - whom I can also recommend (art directors, graphic designers, developers, printers... ) - and ensure the quality and adherence to schedule and budget. Rigor guaranteed.

Enthusiastic, attentive, inspiring, and a creator of meaning, I'm just waiting for your brief to meet your needs! (smile guaranteed)