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Céline BraemsCB

Céline Braems

#Digital #Product #ClientExperience

€700/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

20 years of experience in digital have allowed me to acquire solid expertise across the entire chain. From product strategy to deployment, my priority is to achieve excellence in execution. By leading cross-functional teams, my goal is to align design with technology to create a positive impact on both business results and user experience.

My 15 years of experience in digital agencies have allowed me to support major advertisers in various sectors: retail, travel, banking, telco, automotive...

In 2018, I co-founded the startup SKYdeals, a marketplace dedicated to air passengers. A real opportunity to innovate in a rapidly changing industry, forge strategic partnerships with powerful players seeking new business models, and build a disruptive product.

After the Covid crisis, I focused on the digital marketing of a SaaS publisher to discover the world of customer relations and intervene on Lead Generation and CRM topics.

Finally, I joined the Carrefour group as PMO for Merchant Services. I work transversally across all services to manage digital projects: Carrefour Voyages, Carrefour Location, Carrefour Energies...
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Carrefour Services
    PMO
    TRAVEL AND TOURISM
    November 2023 - Today (2 years and 8 months)
    Massy, France
    Coordination of the digital projects of Merchant Services: Carrefour Voyages, Carrefour Location, Carrefour Energies, Carrefour Services à la Personne, Carrefour Pro...
    - Development and management of the digital roadmap for Merchant Services
    - Website redesign
    - Major evolutions
    - Continuous improvement
    Product Management Web Project Management Project Management Team Management user story
  • CM.com
    Digital and Marketing Manager
    SOFTWARE PUBLISHING
    October 2020 - September 2023 (2 years and 11 months)
    Paris, France
    - Management of Lead Generation and Awareness operations (digital campaigns, external communication, partnerships...)
    - Definition and implementation of CRM strategy
    - Alignment with commercial strategies
    - Selection and management of SEO, SEA, and PR agencies and a team of 3 people (content and design)
    Digital Marketing Strategy Content Marketing Lead Generation Brand Awareness LinkedIn Ads
  • Carrefour Italy
    Product Owner
    E-COMMERCE
    March 2020 - June 2020 (3 months)
    Deployment of the Gli Essenziali e-commerce site (Italian version of the site launched by Carrefour France during the lockdown: Les Essentiels), sale of pre-established baskets.
    - Design of the customer experience
    - Product Ownership and coordination of the France / Italy teams (technical development, operations, communication and marketing...)
    - CMS configuration (PrestaShop) and content entry
    - Support and training of Italian teams
    Product Management CMS English Backlog Management Product Delivery

Recommendations

Florian DupuisFD
FU
Florian Dupuis and 1 other person have recommended Céline

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Education

  • Bachelor in Multimedia
    Sup de Pub, Groupe INSEEC (Paris 19ème)
    2001

Skill set (62)

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