Freelancer profile translated to English.
Back to original languageAbout Celine
It's not that common to come across a profile at the crossroads of rigorous journalistic analysis and a fine understanding of language structures.
And yet - me.
With a double master's degree, one in journalism and the other in global communication management, I work at the junction of two seemingly opposing worlds: form and substance. Angle and narrative. Fieldwork and meaning.
What I do:
→ Investigations, portraits, societal narratives, long-form content
→ Columns, opinion pieces, cultural and media analysis texts
→ Conducting and transcribing interviews
→ Writing white papers, annual reports, press releases, press kits
→ Editorial coordination, structuring dossiers, source research
→ Writing opinion articles or hybrid formats (narration / reflection / investigation)
→ Exploring new formats: podcast, newsletter, Substack
What I explore:
→ Media narratives and their evolution in the digital age
→ Collective representations, shifting imaginaries
→ Friction points between slow narrative and fast tools, using SEO and AI as levers rather than constraints
My latest missions:
→ A collaboration with ADN Business, focusing on post-advertising languages
→ Editorial and digital strategy for a religious institution - creation of a newsletter from over 1,000 interviews conducted in parishes
→ Webinars on writing, digital media, and how AI is reshaping the role of the journalist
My latest passions:
→ A podcast exploring how our narratives are transforming
→ Articles on Substack about our new ways of communicating @celinenikohl
//: My first novel, TEST_(A), was published by Éditions du Lys Bleu (2021), I won a science fiction competition organized by Usbek & Rica magazine and I manage a community of 50,000 readers.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to km), Lille (up to km), Paris (up to 100km), Marseille (up to 100km)
Experience
- Agence MakassarCopywriterSeptember 2024 - March 2025 (6 months)Paris, FranceStrategic Conception-Writing:-Creation of advertising concepts (print, digital, video, activation, branding) in line with clients' strategic directions-Adaptation of messages to different channels and audiences (360°: social media, web, TV, press, billboards)-Construction of coherent and impactful brand narrativesMulti-client Project Management:-Oversight of integrated communication campaigns, from the brief phase to final delivery-Interface between creative teams, strategic planners, and clients-Coordination of talents (Art Directors, motion designers, copywriters, community managers, freelancers, external service providers)-Monitoring of schedules, budgets, deadlines, and approvalsMulti-format Writing & Storytelling:-Writing of brand content (brand content, editorials, newsletters, product sheets, interviews, voice-overs)-Adaptation of concepts into digital formats: carousels, short formats, social media posts, email campaigns-Writing client presentations, strategic recommendations, and agency storytelling-Contribution to tenders and pitches with strong creative ideasConsulting & Client Relationship Approach:-Analysis of brand challenges, positioning, and existing discourse-Client support on their editorial strategy, tone of voice, and communication territory-Presentation of ideas internally and in client meetings-Recommendations for formats, creative directions, storytelling, or tone
- l'Agence PlanèteB2B & CSR Project Manager (+ Copywriter)PRESS AND MEDIANovember 2022 - April 2023 (5 months)Paris, France
- M PREZCreative Project Manager and CopywriterDIGITAL AND ITFebruary 2022 - September 2022 (7 months)Paris, France
Reviews
N
Nicolas
Entretien d'exploration / Interview - Bonjour Wild
Reviewed on 5/19/2026
Excellent collaboration with Céline, who is a true professional interviewer (great preparation, very good human connection during the interview...)
Madrid
agence MADrid
Reviewed on 7/8/2025
Thank you Céline for the quality of your work, the very detailed interview preparation, and the overall seriousness.
Céline has the full confidence of the production team and we recommend her for all your projects.
Thomas Madrid
Prodcution ALLY DAXON
www.allydaxon.com
Recommendations
FU
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Education
- Master II - Global Communication ManagerISTC2019Brand Management UX Sémiologie de l'image fixe Vente et négociation Ethique et déontologie Google Analytics
- Master I - Journalism specializing in print mediaESJ de Paris2016Journalisme et contenus éditoriaux
Certifications
- Google AnalyticsAcademy for Ads2019