Freelancer profile translated to English.

Description

5 years of experience in Social Media Management. 👩🏻‍💻

Development of successful social strategies that have increased brand awareness, promoted customer engagement, and boosted web traffic and conversions. ⚡️

Aptitude for content writing, ensuring a strong brand presence (SEO): website content, blog posts, social media, and other online events. ✍️ 📝

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Crif
Social Media Manager
CIVIC AND SOCIAL ORGANIZATIONS
March 2023 - Today (3 years and 3 months)
Strategy:

- Design and execute the communication strategy on the CRIF's social networks - Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
- Participate in the development of the Social Media activity and expertise within CRIF.
- Define angles/formats/tones and choose topics.

Community management:

- Develop the editorial calendar for each platform.
- Create original content for CRIF's social networks (videos, visuals, texts) and post/schedule publications.
- Moderate publications with CRIF's Cyber Security Department.
- Moderation: respond to CRIF's instant messages.

Digital marketing:

- Paid Media: supervise and manage Paid activities and budget.
- Design acquisition and retargeting campaigns.
- Work on target audiences.

Insights:

- Propose regular reporting following KPIs.
- Social listening: monitoring, benchmarking, analysis of social trends, brand/sector actions, tracking tools, and impact measurement.
MEDKAPP NOVELSKIN
Communication Manager
FASHION AND COSMETICS
December 2020 - February 2023 (2 years and 3 months)
Social media management and engagement (Facebook, Instagram, LinkedIn).
Weekly competitive analysis.
Implementation of editorial schedules (social media, emailing, PR).
Creation and sending of emails/newsletters via Mailchimp and Klaviyo.
E-influence management: partnerships with influencers (beauty, lifestyle...) on social media.
Management and selection of beauty boxes.
PR with various magazines (Marie-Claire, Senior Actuel, Anti-Âge Magazine, Dermato Mag...).
Management and organization of congresses/events on aesthetic medicine (SAMCEP, JPL, AFME...).
SEO optimization and management (creation of articles with keywords, backlinks...).
Monitoring of SEA and SMA campaigns.
Monthly reporting with defined KPIs.
Sodexo en France
Digital Communication Project Manager
TRAVEL AND TOURISM
September 2018 - August 2019 (1 year)
Paris, France
- Creation of the brand We Conf In Paris by Sodexo.
- Brand Content: emailing, social media content, posters/flyers.
- Social media animation and management.
- Implementation of competitive monitoring.
- SEO optimization and management (creation of articles with keywords, external links, backlinks...).
- Monitoring of traffic acquisition results via Google Analytics + Data Studio.
- LinkedIn commercial prospecting with Sales Navigator.
- GDPR project management with service providers.
SEO Social networks brand content