Freelancer profile translated to English.

Description

The goal of the agency Madame Marketing is to provide you with a 360° view of marketing levers and thus to accompany you, in a sustainable, concrete and effective way, in your marketing approach, in line with your mission and your challenges.

Whether you are a large company, a Start-up, an SME, a VSE, an Association, a Community... We intervene at the stages of reflection, transmission and realization of your projects.

With more than 18 years of experience in marketing, our expertise allows us to help companies make the right choice in terms of marketing levers: analytical, strategic and operational. But also on more specific topics such as product launch, trade marketing, merchandising, omnichannel, customer experience, digital...

More than consulting, we offer training and facilitation to concretize the approach as well as a graphic studio for the creation of your tools.

Our approach is centered on the omnichannel target, BtoC and/or BtoB (public, client, consumer...) and our expertise aims to help companies in the most effective way possible.

We are proud to provide authentic, creative and complete support, all with good humor to meet your challenges!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

HarperCollins France - Anciennement Editions Harlequin / Hachette
Head of store marketing
ENTERTAINMENT AND LEISURE
May 2009 - November 2017 (8 years and 6 months)
Paris, France
New position created - transversal management
- Definition and monitoring of store marketing strategy and offline/online action plan (Promotion, trade marketing, and merchandising)
- Project management:
Loyalty program project: Review and on-site studies, quantitative/qualitative, distributor partnership, sales force training, monitoring of test stores (+8% revenue) and (300 stores upgraded)
Author promotion project: Organization of a national signing tour for 5 authors
Intranet project for real-time monitoring of execution and ROI reporting (95% operation conversion rate, +5% to +10% revenue)

- Implementation and monitoring of operations with various stakeholders (Clients, artists, graphic designers, manufacturers...)
- Sales force and promoter animation and training (sales teams and in-store promoters)
- Budget control and management, P&L, ROI, and reporting
- Creation of in-store communication, planograms, guidelines, negotiation books, and events (book signings...)
- Development of merchandising strategy by store banner, network, and store type
- Assortment, planograms, and monthly and store-specific dashboards
Marketing trade marketing merchandising Project management category management Marketing study Sales force animation Communication