Freelancer profile translated to English.

Description

Expert in Market Research and marketing strategy, I worked for 8 years at Kantar Media as a Senior Consultant and 6 years at Publicis as Director of Studies. I now practice my profession as a freelancer. During my experiences, I had the opportunity to lead numerous qualitative and quantitative studies, national and international, for FMCG, retail, banking/insurance, automotive, beauty and sports clients. I love my job because it satisfies my curiosity. I am passionate about understanding consumers and detecting trends. By transforming insights into strategic and operational recommendations, it allows me to contribute to the transformation, at all levels of the company.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Opya
Research and strategy consultant
HEALTH AND WELLNESS
November 2024 - Today (1 year and 7 months)
Paris, France
Strategic advice and support for an emerging brand in the launch of its new product/service:

- Exploratory and sociological studies on post partum and motherhood
- Concept testing via focus groups
- Drafting of the interview guide and animation of the groups
- Construction of the study report with strategic recommendations
- Strategic workshop and support of the client in the construction of its offer & positioning
- Naming
- Sector benchmark and market research
ADEO Services
Market Research Consultant
RETAIL (LARGE RETAILERS)
April 2023 - March 2024 (11 months)
Lille, France
- Deployment of an international Market Landscape study
- Mapping, sizing and understanding of 7 key markets (countries): measurement of market shares (brands and categories), business projections, competitive & sector monitoring, trend monitoring, analysis of U&A around housing
- Construction of a customer segmentation
- Complete project management, from brief to operational deployment
Consulting Strategic recommendations Market research Performance management Performance indicators Quantitative studies Tender management Understanding needs Customer Segmentation and Analysis Project Management
Biogaran
Market Research Consultant
HEALTH AND WELLNESS
March 2023 - March 2023 (1 month)
Paris, France
- Supporting the client in the context of a call for tenders
- Construction and analysis of strategic targets
- 360° target profiles with storytelling (Kantar TGI)
- Writing a summary with strategic recommendations
Response to tender Quantitative studies Strategic recommendations Persona Data analysis Consulting