Freelancer profile translated to English.

Description

Freelance Marketing Manager with 8 years of experience, I support brands in structuring and deploying their 360° marketing strategy: CRM, omnichannel activation, e-commerce, retail, product launch...

My approach? Combining strategic vision, rigorous operational management, and creativity to generate measurable impact.

I have supported brands like Carrefour, Rado (Swatch Group), and Rituals in implementing high-performing systems, coordinating multidisciplinary teams, and always placing customer experience at the heart of actions.

✅ What I can bring you:

Definition & deployment of tailor-made marketing strategies

CRM management (emailing, automation, personalized scenarios) > acquisition, loyalty, retention

Design of multichannel campaigns (retail, e-commerce, social media)

Performance monitoring & optimization (KPI, ROI, dashboards)

Cross-functional marketing project management

Brand positioning & storytelling

👥 I can assist with audits, consulting, and operational implementation for retailers, agencies, or startups seeking a structured, autonomous, and committed profile with a strong customer and product focus. Available for one-off or part-time assignments.

📍 Based in Paris – Available remotely or on-site depending on your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 30km), Cannes (up to 50km)

CARREFOUR
CRM & Customer Activation Manager
RETAIL (LARGE RETAILERS)
September 2022 - January 2025 (2 years and 4 months)
Massy, France
Definition and management of e-commerce CRM strategy: activation, retention, additional revenue
Design of omnichannel campaigns and personalized activation plans (email, SMS, in-app, web & addressed mail), ROI-driven & NPS>50
Coordination with product, digital, creative teams, and service providers
Conversion optimization through A/B testing (+30% open rate)
Team management & budget monitoring (550 stores / 8-figure sending volume)
Performance monitoring (churn, engagement, ROI), campaign optimization
Strategic reporting to management
Carrefour
Advertising Manager
RETAIL (LARGE RETAILERS)
January 2020 - August 2022 (2 years and 8 months)
Massy, France
Coordination of over 20 print & digital campaigns/year
Management of marketing material production (print, in-store & digital)
Ensuring brand graphic & narrative consistency
Close collaboration with agencies (Publicis, Aristid)
Strategic coordination with merchandising departments & adherence to commercial objectives
Management of 3 assistants
Carrefour
360° Marketing Project Manager
RETAIL (LARGE RETAILERS)
August 2018 - January 2020 (1 year and 5 months)
Massy, France
Design and management of 360° & 180° operations based on PAC and key periods
Definition of multichannel customer journeys
Budget management & agency relations
Coordination of product communication & branding
Performance monitoring, +200 stores / 7M engaged customers
Transverse Management