Freelancer profile translated to English.

Description

DIGITAL TRANSFORMATION & PROJECT MANAGEMENT CONSULTANT | 360° VISION

🛑 Your obstacles: I transform your challenges into measurable revenue opportunities.

You are a Digital Director, a CEO, or a Project Manager facing one of these issues:

- Lack of internal expertise to launch or manage a major project.

- Misalignment between Strategy (C-Level), Marketing, and IT, leading to hidden costs and delays.

- Need for a clear roadmap for a multichannel customer experience that converts and retains (Customer Centric).

✅ How I help you: My Added Value

With over 15 years of experience in web marketing and project management, I offer a comprehensive and certified approach:

Strategy & Ideation: I use Design Thinking to activate your teams' creativity and co-build high-performing, end-user-focused solutions.

SECURE Project Management: I handle complete management, from requirements gathering to Go-To-Market, using Agile/Hybrid methodologies. I act as the interface between all your departments (Dev, Marketing, C-Level, Partners).

Performance & Conversion: My web marketing expertise ensures that every digital action improves the customer/user journey and maximizes KPIs (SEO, conversion, retention).

🎯 Deliverables & Typical Projects:

I manage the entire digital lifecycle, from Express Diagnosis (START PACK) to Full Delegation (FULL PACK).

Deliverables: Digital presence audit (Free), Prioritized roadmap, Complete management of development squads, Tracking of web marketing indicators (KPIs), Cross-channel communication strategy.

Areas of intervention: Redesign of websites and mobile applications (B2B/B2C), Chatbot launch, Digitalization of customer journeys.

Contact me for a free diagnosis of your digital project.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Sonergia
Product Manager and Marketing Manager
March 2023 - December 2024 (1 year and 9 months)
Highlighting the writing of 90 articles in 3 months and the increase of 450 visits/week through SEO agency management, long-tail keyword research using Semrush. Tracking the conversion funnel, improving the MVP, and resolving a 50% loss of users at the quote request stage (leads). Managing the P&L to make products profitable and increase benefits (€450K budget)/SMART Objectives +1000 files/year). Automating emails and SMS, reducing rejections by 10% in 6 months for CEE premium valorization. Managing discovery and delivery backlogs (from Steering Committee to business units).
SEO Optimization Kanban Atlassian JIRA Wireframing and Prototyping Web Marketing Strategy
Colonna
Chief Digital Officer
January 2019 - January 2022 (3 years)
Implementing the digital strategy (€280K budget). Since 2019, creation of the digital and communication department (4 permanent positions). Mastering backlogs and roadmaps for prioritization, using Confluence and Jira at Colonna communication IT. Co-building an AI chatbot with business units, which contributed to a decrease of over 30% in calls and online requests in 2022. Facilitating Design Thinking workshops. Knowledge of CMS (Wordpress, Wix...). Mobile application redesign + 31% of individual contracts subscribed. Audience measurement of audiovisual media usage B2C. Presenting projects with the Innovation Director. Developing a statement of needs > roadmap. Creating Design Thinking workshops. Launching the M&Moi loyalty application.
Médiamétrie
Product Owner
January 2019 - August 2019 (7 months)
Presenting projects with the Innovation Director. Developing a statement of needs > roadmap. Creating Design Thinking workshops. Launching the M&Moi loyalty application.