Celine A.

Senior Editorial Strategy Consultant, I have been supporting fashion, luxury, and jewelry houses for over ten years in defining their identity, developing their narratives, and creating 360 content.

My approach combines strategy, storytelling, and a deep understanding of collections, craftsmanship, heritage, and know-how. I create and manage brand platforms, campaigns, narrative concepts, and premium content in line with luxury brand standards.

My expertise covers:

• Brand Platforms: DNA, positioning, tone of voice

• Storytelling: collections, know-how, craftsmanship, heritage

• Editorial Direction: written & visual content, 360 brand content

• Creative Concept Development (campaigns, activations, launches)

• Social Media: editorial line, storytelling, influencer briefs

• CSR Strategies & Corporate Discourse

• Creative Coordination and support for internal teams

• Content Production: scripts, product descriptions, editorials, naming

Approach:

Translating a brand's DNA into coherent stories, ideas, and content. I work with precise codes: editorial rigor, subtlety, attention to detail, and a deep understanding of premium universes.

Brand Strategy & Identity:

– Brand Platform

– Positioning & Tone of Voice

– Editorial Charter

– Brand DNA

Content & Editorial Direction:

– 360 Brand Content

– Premium Content Writing (fashion, luxury, jewelry)

– Storytelling & Concept Development

– Naming, Scripts, Editorials

Storytelling & Heritage:

– Craftsmanship

– Know-how

– Brand History

– Collections

Social Media & Influencer Strategy:

– Editorial Line

– Social Storytelling

– Influencer Briefs

– Editorial Calendar

CSR Strategy & Communication:

– Discourse, Memos, Narratives

– Storytelling of Commitments