Freelancer profile translated to English.
Back to original languageAbout Célina
Hello!
I am Célina, a Content Manager with over 8 years of experience. I specialize in B2B, specifically in IT.
My job is to create high-quality, creative, and impactful content for the target audiences I address. 🎯
I work on your digital marketing and communication projects (web, print..)
✍ What I can do for you:
- Content writing (white papers, practical guides, client case studies, specialized articles…)
- Web & SEO writing (blog posts, websites & landing pages)
- Support and advice for your SEO audits
- Scriptwriting (motion design, videos, podcasts, conducting interviews)
- Implementation of editorial strategies for your marketing and/or communication campaigns, blogs, social networks (definition of an editorial line, proposal of assets, formats, themes, angles, tone)
- Creation and management of your editorial calendars
- Copywriting: creation of campaign taglines, headlines, advertising messages
- Brand content: storytelling, brand identity redesign, awareness, naming, brand books…
🧰 During my experiences, particularly in agencies, I have collaborated with:
Dell, Microsoft, Adobe, VMware, Google, Arrow, Veritas, SCC, NetApp, Pitney Bowes, Le Crédit Agricole, La Caisse d’Epargne, La fondation Arthritis par les cosmétiques Clarins, Lucca, etc…
💡 On subjects as technical as they are varied:
Cloud, cybersecurity, Hyper-convergence, IT engineering, DevOps approaches, finance, accounting and insurance professions, hospitality, marketing-sales alignment, Responsible Marketing and Communication, CSR, QWL, Human Resources, health, well-being, culture and arts!
For more information or if you have a mission to offer me, do not hesitate to write to me.
See you soon,
Célina
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Nantes (up to 10km), Rennes (up to 10km), Angers (up to 10km)
Experience
- SWPLContent Manager specializing in IT content (Cloud, DevOps, IT engineering...)DIGITAL AND ITFebruary 2019 - November 2022 (3 years and 9 months)Nantes, FranceB2B CONTENT WRITING:- Proposal and creation of content for B2B awareness and lead generation campaigns (Dell, Microsoft, Adobe, VMware, Arrow, Veritas, SCC, NetApp, etc.)- White papers & practical guides- Infographics- Client case studies- Mailing and Newsletters- Preparation and conducting of interviewsWEB & SEO WRITING- Blog posts- Websites and Landing pagesAUDIOVISUAL and MULTIMEDIA SCRIPTWRITING- Video- Motion Design- Module for a serious game Pixel Ville, a playful and evangelizing approach to cybersecurity issuesEDITORIAL STRATEGY & BRAND CONTENT- Participation in the development of editorial strategies, storytelling, and brand identity redesign for clientsNaming- Consulting for pre-sales, tenders, and argument formulation- Co-management and creation of the internal blog's editorial calendar- Creation of internal communication materialsSIMPLIFICATION- Pedagogical and playful approach to technical subjects (Cloud, cybersecurity, Hyper-convergence, IT engineering, DevOps approaches, etc.)- Monitoring of IT news and new technologies *EDITORIAL PROJECT MANAGEMENT- Implementation and creation of editorial calendars- Creation of processes for content development (White papers, practical guides, motion design, landing pages)- Creation of graphic briefs- Coordination with sales, web, digital, and graphic teamsCOPYWRITING- Creation of headlines- Development of campaign taglines in collaboration with the art direction
- SWPLIT Project OfficerDIGITAL AND ITDecember 2017 - March 2019 (1 year and 3 months)Nantes, France- Identification of commercial opportunities with professional IT clients (Lenovo, Samsung, Pitney Bowes)- Presentation and simplification of offers to clients and partners- Commercial point of contact for Lenovo Telemarketing campaigns- Writing conversation scripts- TMK campaign analysis- Proofreading/translation FR-EN and EN-FR of marketing content- Blog post writing (ongoing)- Management and monitoring of a B2B chat
- Université de Rennes 2 - Revue Critique d'artColumnist and ProofreaderCULTUREOctober 2016 - May 2020 (3 years and 7 months)Rennes, FranceThe review "CRITIQUE D'ART" has been published since 1993 by the Archives de la critique d'art. Reviews of books and literary news concerning contemporary art 📚Find all my columns:👉 https://journals.openedition.org/critiquedart/25764
Reviews
Emmanuelle
PIALAB
Reviewed on 10/10/2023
Célina provided work perfectly aligned with our request, she grasped the letter and spirit of the brief while respecting our tight deadlines. This collaboration was pleasant and impeccable from start to finish. We will continue to work with Célina and I recommend her 100%.
Emmanuelle
PIALAB
Reviewed on 10/10/2023
As always, a pleasure to collaborate with Célina: time saved, expert advice (that works). In short, I recommend 100%.
Recommendations
FU
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Education
- Master 2 Research, History and Criticism of the ArtsUniversity of Rennes 22017Master 2 Recherche, Histoire et Critique des Arts
- 3rd Year Bachelor's Degree, Junior year, Art History and History of the United StatesNazareth College of Rochester2013Licence 3, Junior year, Histoire de l'art et histoire des Etats Unis