Freelancer profile translated to English.
Back to original languageAbout Célina
Marketing & Communication Project Manager with over 3 years of experience in 360° strategy, content creation, branding, and digital project management. I assist brands in developing their visibility through concrete and targeted actions: social media campaigns, influencer activations, newsletters, CSR projects, e-commerce redesigns (Shopify, Prestashop), and analytical monitoring (Google Analytics, CRM).
Creative, rigorous, and results-oriented, I provide both strategic support and operational execution. My background has allowed me to collaborate with fashion/premium and luxury brands such as Gerard Darel, Pablo, Roger Vivier, and nat & nin, either internally or through agencies.
📌 Specialties:
Digital Communication & Content Strategy
Project Management & Multi-stakeholder Coordination
Graphic Design (Photoshop, InDesign, Canva)
Emailing, SEO, Social Ads & Automation (DialogInsight - Klaviyo)
Production Monitoring (shoots, Art Direction, post-production)
CSR and Merchandising Management
Available for one-off missions or regular support, remotely or in Paris.
French
Native or bilingual
English
Fluent
Korean
Basic
Can work on-site
Courbevoie (up to 20km), Paris (up to 10km)
Experience
- Gerard DarelDigital Communication Project ManagerLUXURY GOODSAugust 2024 - March 2025 (7 months)
- Management and coordinationof multiple communication projects for Gerard Darel and Pablo in France and internationally
- Close collaboration with managementfor strategic project management and development of high-value presentations
- Restructuring of the communication and press departmentto optimize internal processes and clarity of actions taken
- Implementation of reporting templatesand regular KPI monitoring for management
- Supervision of press relationswith the Dresscode agency in FR / BRPG in the US andUGC campaignsin collaboration with the Follow agency
- Operational monitoring of content production:shoots, logistics, event coordination
- Management and support of two internsin their daily tasks
- Nat & ninMarketing and Communication Project ManagerFASHION AND COSMETICSMarch 2022 - August 2024 (2 years and 5 months)
- Strategic management and oversightof the 360° marketing and communication department
- Content management(articles, videos, photos)
- Implementation of marketing automationand creation/sending of newsletters via DialogInsight
- Management of the press and advertising agency(strategy and creation of press releases)
- Management of the SEA, SEO, Social Ads agency(strategic development, creation of advertising assets)
- Participation in shoots(Art Direction, briefing photographer/videographer, production, and post-production)
- Implementation of window merchandising(briefing document, POS, scenography)
- **Implementation of the CSR project**, Héritage by nat & nin
- Creation and implementation of the nat & nin loyalty program
- Support for the website redesignfrom Prestashop to Shopify
- Performance tracking, reporting, and ROI analysis(via Google Analytics, Prestashop, and Shopify)
- Fotona FranceSocial Media ManagerMEDICALMarch 2021 - March 2022 (1 year)
- Marketing Managerfor print and digital
- Implementation and animationof the digital strategy
- BoostingInstagram and Facebook content via BM
- Performance KPI reporting
- Creation, implementation, and sendingof newsletters
- Creation of print and digital communication materials
- Executive assistant tasksdirectly for the CEO
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Education
- Master's degree in Digital Marketing and CommunicationLISAA2020
- Master's degree in Plastic ArtsUniversité Bordeaux Montaigne2018