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Célina B.CB

Célina B.

Content Manager, Brand Manager, Digital Manager

€600/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Célina

In the service of the brand and storytelling, I have specialized in brand strategy in digital environments (web, social networks, etc.) I master both strategy and content production direction.

I have developed methodologies for creating brand platforms adapted to digital challenges.

#Brand persona, the brand as a character using narrative techniques

#Brand editorialization, editorial charter and content strategy

#Brand experience, adapting user experience to the brand universe

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Lyon (up to 10km), Marseille (up to 10km), Nantes (up to 10km), Bordeaux (up to 10km)

Experience

  • Indépendant
    Brand & Content Management
    CONSULTING AND AUDITS
    September 2019 - Today (6 years and 9 months)
    Île-de-France, France
    I advise and support companies, VSEs/SMEs and marketing departments of large companies, in their digitalization and their content and social media strategy.

    Recent clients: Milexia / MG Motor France / Université Gustave Eiffel / Adopt / Mustela / Ministry of the Interior / Niji (Babilou, Safran, EDF, Nutrione...)
    Consulting Social media Social networks Web marketing strategy Audiovisual production
  • Niji
    Brand & Content Strategist
    CONSULTING AND AUDITS
    December 2018 - August 2019 (8 months)
    Île-de-France, France
    Development of an "editorial strategies" activity, integrated into the service offering of consulting and support dedicated to UX Design and Brand Experience.
  • So Cult : Brand Director
    Co-founder & CEO
    CONSULTING AND AUDITS
    May 2011 - October 2018 (7 years and 5 months)
    Paris, France
    Brand management & strategy. Managing brand culture through narrative techniques. I've created innovative methods in order to humanize brand platforms. I define brand persona, editorial brand platform, brand stories and contents. Clients : Orangina-Schweppes, BNP Paribas, AXA corporate, Carrefour, L'Oréal paris, Orange, TF1, Mars Food, Ferrero, Calvin Klein, Nestlé Waters, Système U, Mustela, Toyota, Peugeot, Yoplait.
Check out Célina's experience

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Education

  • MASTER, Marketing et stratégie de marque
    CELSA - Ecole des hautes études en sciences de l'information et de la communication
    2002
    MASTER, Marketing et stratégie de marque

Skill set (9)

Communication strategy
Branding
Strategic planning
Social media
Consulting
Project management
Web marketing strategy
Social networks
Brand platform

Categories