Freelancer profile translated to English.
Back to original languageAbout Célie
10+ years of experience in B2B marketing & entrepreneurship
Recognized expertise in product strategy, digital project management, and structuring marketing and sales action plans in various sectors: tourism, hospitality, energy (electricity and fuel), regulatory affairs.
Key Skills:
- Product Marketing
- Sales Enablement
- Market Analysis & Intelligence
- Digital Project Management
- Web Marketing & Content
- CRM & Automation
- Acquisition & Lead Generation
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Mandala InternationalB2B Marketing Manager - ConsultantCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Paris, FranceRegulatory Affairs - Import of sanitary products to Brazil, Mexico, Peru, and Colombia
- Structuring and managing the product and commercial marketing strategy over 3 years and operational deployment over 1 year
- Conducting competitive benchmarks, ICP and persona analysis
- Developing and designing a B2B partnership offer with the creation of a commercial toolbox (client presentation and sales pitch)
- Implementing and managing CRM tools (Pipedrive), digital prospecting (Lemlist), and communication support campaigns (print, digital, sales presentation)
- Auditing and optimizing communication materials (print, digital, sales presentations)
- Creating business content and editorial calendars (newsletters, social media, sales materials)
- Website optimization (SEO audit, UX/UI, copywriting, mockups, and implementation)
- Training and supporting the marketing team
- Head UpCo-founder and CMOCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 4 months)Paris, FranceEdtech Startup - Coaching and soft skills training through mental preparation for high-level athletes
- Creation and structuring of the product marketing strategy: market research, personas, positioning, value proposition.
- Creation of brand storytelling and visual identity, design of the website and sales materials.
- Design and delivery of digital and in-person training (modular offers and user journeys)
- Definition of ICPs, construction of the pricing grid and sales pitch deck.
- Prospecting and business development, development of an outbound strategy.
- Recruitment of experts: Mental performance coach, high-level athletes
- Genesis PartnersB2B RevOps & CRM Project Manager - ConsultantCONSULTING AND AUDITSOctober 2025 - February 2026 (4 months)Paris, FranceRevOps Agency - Management of a project to structure the acquisition system and optimize CRM in a context of commercial and marketing process transformation.
- Cross-functional team management (5 freelancers)
- Development and management of the project roadmap
- Structuring and optimizing CRM: data cleaning, enrichment, and governance (contacts, companies, opportunities)
- Definition and implementation of new CRM management rules and sales tracking processes
- Contribution to the technical redesign of websites: optimization of user journeys, creation of landing pages, and marketing tracking integration
- Management of acquisition and nurturing campaigns (LinkedIn, email automation) and performance analysis
- Implementation of marketing and sales management indicators to improve acquisition funnel tracking
- Production of project documentation and training of teams on new tools and processes
- Strategic reporting to management: progress, decisions, and optimization recommendations
Reviews
Cyril
Chef de projet - Genesis Partners
Reviewed on 12/19/2025
A project manager who is quickly operational, Célie perfectly understands the challenges and objectives. She communicates effectively internally and with the client. I recommend her and would not hesitate to work with her again.
P
Pierre
HelloLead
Reviewed on 7/1/2024
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Education
- Exchange program, Hospitality & Tourism ManagementFlorida International University2014Exchange program, Hospitality & Tourism Management
- Master of Science Strategic Event Management and Tourism Management, Tourism and Travel Services ManagementSKEMA Business School2014Master of Science Strategic Event Management and Tourism Management, Tourism and Travel Services Management