Freelancer profile translated to English.

Description

Digital Marketing Manager — Omnichannel Strategy, Paid Media & Project Management

With 10 years of international digital marketing experience, I help companies structure and execute their digital strategy – from defining objectives to operational implementation.

I have worked in demanding environments, particularly in the luxury, F&B, and tourism sectors, which has taught me to combine strategic vision with execution rigor in international markets.

What I focus on:

- Digital & Omnichannel Strategy - audit, roadmap definition, coordination of online and offline channels

- Paid Media - design and management of brand and performance campaigns across all channels including Meta and Google, optimization of performance and ROI

- Social Media and Influencer Marketing

- Marketing Project Management - coordination of teams and service providers, planning, KPI monitoring and reporting

I work with tools integrated into my workflows (CRM, Meta Business Suite, AI tools) and pay particular attention to performance measurement.

I am available for one-off projects or long-term collaborations.

Feel free to contact me for a tailor-made service adapted to your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nice (up to 50km), Paris (up to 10km), Marseille (up to 10km)

Quintessential Brands Group
Senior Digital Marketing Manager
RETAIL (SMALL BUSINESS)
January 2021 - January 2026 (5 years and 1 month)
Londres, United Kingdom
- Conception and management of the multi-channel digital growth strategy (Paid Media, Social, Influence, CRM, Programmatic) for 5 premium spirits brands, including e-commerce acquisition management, in the UK, US, and France markets.

- Direct management of the annual media budget (several M€) with continuous optimization of ROI and CAC.

- Definition and deployment of the influence and publisher partnership strategy, generating qualified traffic and strengthening brand awareness.

- Cross-functional coordination between brand, e-commerce, CRM, and trade marketing teams — alignment of revenue objectives across 3 key markets.

- Management and development of a team of 4 digital marketing specialists + management of external agencies and freelancers.

- Implementation of performance dashboards and ROI reporting to the executive committee (forecasts, KPIs, strategic recommendations).
Paid Media Influencer Marketing Social Media Web Marketing Strategy E-commerce
Silversea Cruises (Groupe Royal Caribbean Cruise Line)
Digital Acquisition Manager
TRAVEL AND TOURISM
January 2017 - December 2020 (3 years and 11 months)
Monaco
- Management of the global acquisition strategy across 4 regions (US, EU, UK, APAC) for the group's luxury division.

- Management of multi-million media budgets and management of Paid Search, Social Ads, Display, Native, Video campaigns with optimization of conversion funnels and CRM nurturing journeys.

- Advanced analytical tracking: definition of KPIs (CAC, ROAS, LTV), QBRs and performance reviews presented to C-level.

- Close collaboration with Data, Analytics, Creative, CRM, and SEO teams for integrated and data-driven campaigns.

- Daily supervision of media agencies across all paid channels, rigorous performance management and continuous improvement.

- Adaptation of the global strategy to regional specificities in collaboration with local teams.
Traffic Acquisition Paid Media Social Media Training Google AdWords Meta Ads
Havas Media International
Digital Account Manager
PRESS AND MEDIA
January 2016 - August 2017 (1 year and 7 months)
Puteaux, France
- Management of integrated digital campaigns for international brands: Emirates, Atout France, PayPal, Orange.

- Planning and activation of Social Ads, Search, and Display strategies (Meta, Google, TTD, DV360) for branding and performance objectives.

- Participation in pitches, performance reports
Google AdWords Google Analytics Analytical Skills Programmatic Display meta business suite