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Célia RuetCR

Célia Ruet

Press Relations | Influence | Digital |

€490/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Célia

Hello,

Independent consultant for two years, I previously worked for several years in communication agencies. I offer comprehensive, turnkey support, which we develop together based on your objectives.

More specifically, here's how I can help you:

✔️Strategy:
- I advise you and define the online/offline strategy best suited to your needs
- I implement and manage the follow-up of actions to increase your visibility
- I ensure consistency between your media presence and your brand DNA
- I advise you on your advertising space purchases

✔️Press Relations:
- I identify key media and journalists for your communication
- I write and design your press materials (files & press releases, op-eds...)
- I ensure the proper dissemination of your messages, I negotiate articles and interviews
- I organize and manage your public speaking (writing talking points, media training)

✔️Influence:
- I identify influencers who will boost your visibility and work on your image
- I negotiate rates, contract terms, and rights scope
- I ensure campaign monitoring, from developing the mechanics to publishing posts

✔️Digital:
- I develop your digital strategy and post schedule
- I create your editorial content (articles, newsletters, scripts, social media posts...) and multimedia content (photos, videos, podcasts...)
- I ensure consistency between your publications and your editorial line

Need communication support? Don't hesitate to contact me to discuss it!

⭐️ My references:

Logistics: URB-IT
Decoration: Tollens, Flamant
High Tech: Wiko, Focal & Naim
Health: Lucine, MedSPA Laboratories, The Cancer League 92
Retail: Dopper, Pandora, Well et le Bourget, Modibodi, Unibail-Rodamco-Westfield Group
Beverage: Champagne Producers Association, Coca-Cola, Lavazza, Belvedere Vodka, Johnnie Walker
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 30km)

Experience

  • Freelance
    Press and Influence Consultant
    PRESS AND MEDIA
    December 2022 - Today (3 years and 5 months)
    Paris, France
    References: Tollens, Flamant, URB-IT, Lavazza, The Cancer League 92

    Press Relations / Influence:
    o Development of a strategy adapted to client objectives
    o Implementation and monitoring of PR and influence campaigns
    o Design and writing of communication materials (press releases, press kits, newsletters...)
    o Identification of key media and journalists
    o Contacting targets, negotiating articles and interviews
    o Writing Q&As, media training, and reporting on public speaking
    o Monitoring media coverage and campaign reports
    Project Management Communication Strategy Social Media Content Writing Editorial Content Web Writing Copywriting Storytelling Digital Communication Press Release Press Kit Press Relations Influencer Marketing SEO Writing Press Conferences
  • LITTLE STORIES
    Account Director, PR & Influence
    PRESS AND MEDIA
    August 2021 - December 2022 (1 year and 4 months)
    Paris, France
    Clients: Focal & Naim, Lucine, Dopper, Well et Le Bourget, Pandora,
    Champagne Producers Association

    o Strategic thinking in response to client and prospect objectives
    o Client portfolio management
    o Team coordination
    o Project management (launches, conferences, press trips...)
    o Legal coordination for influencer recruitment
    o Identification of targets (journalists, influencers, KOLs)
    o Content writing (press materials, brand content)
    o Analysis and presentation of campaign results
    o Sectoral watch
    o Budget monitoring
    Project Management Communication Strategy Content Writing Editorial Content Copywriting Storytelling Digital Communication Press Release Press Kit Press Relations SEO Writing Press Conferences Influence Campaign influencer relations Influencer Marketing
  • Oconnection
    Account Director, PR & Influence
    PRESS AND MEDIA
    April 2017 - July 2021 (4 years and 3 months)
    Île-de-France, France
    Clients: Unibail-Rodamco-Westfield Group, MedSPA, Modibodi, Wiko,
    Coca-Cola, Belvedere Vodka, Johnnie Walker

    o Definition and implementation of strategic recommendations
    o Organization of press and influencer events
    o Design and writing of press materials
    o Management and follow-up of press requests
    o Preparation and coaching of spokespersons
    o Management of the annual influence plan
    o Management of influencer collaborations
    o Competitive intelligence, analysis, and market trends
    o Analysis of KPIs and PR/influence campaign performance
    o Budget monitoring
    Project Management Communication Strategy Content Writing Editorial Content Copywriting Storytelling Digital Communication Press Release Press Kit Press Relations SEO Writing Influence Campaign Influencer Marketing influencer relations Social Media Strategy

Recommendations

FU
Juliette TrébucqJT
AA
Former user and 2 other people have recommended Célia

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Education

  • Master 2 (M2)
    RMIT University
    2016
    Master 2 (M2)
  • Master 1, Communication and Media Studies
    ISCOM
    2013
    Master 1, Étude de la communication et des médias

Certifications

  • Press Relations
    ISCOM
    2013
  • Editorial Strategy
    ISCOM
    2013

Skill set

Categories