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Célia RastoinCR

Célia Rastoin

Internal Communication / CSR / Podcasts

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Célia

Director of Internal Communication and CSR & Employer Brand Communication Consultant. I support organizations in creating engaging employee experiences and enhancing their corporate culture.

For over 15 years, I have been helping HR, Communication, and General Management teams clarify their vision, deliver the right messages at the right time, and strengthen buy-in around transformations. My approach is based on authentic, educational, and creative communication, serving collective performance.

🎯 What I do:
• Definition or redesign of internal communication strategies
• Creation of innovative and multi-channel editorial systems
• Design and production of content (podcasts, videos, newsletters, internal campaigns, storytelling)
• Employer brand support: culture, EVP, onboarding, engagement & retention
• CSR Communication: education, awareness, deployment of action plans
• Change management: communication plan, manager kits, team mobilization

💡 My added value:
• Ability to transform complex subjects into clear and accessible messages
• A modern, human, and impactful tone that encourages engagement
• Solid experience in creating content with strong narrative value
• A strategic perspective combined with real operational capability
• Active listening and adaptation to each company culture

🎙️ In parallel, I produce and design podcasts for companies looking to connect differently.

👉 My goal: to help you strengthen your internal culture, enhance your employer brand, and mobilize your teams around your key projects.

Available for one-off assignments or ongoing support.
Let's connect!
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • La Fresque du Climat
    Facilitator and Trainer for the Climate Fresk
    ENVIRONMENTAL
    May 2022 - Today (4 years and 1 month)
    Paris, France
    🍃🌍 Passionate about giving meaning, engaging stakeholders, and bridging the gap between business challenges and society, I trained in the Climate Fresk and am an accredited trainer and facilitator for companies.
    It's a powerful collaborative tool for raising awareness of climate issues.
    Perhaps your next team building activity?!
    Collective Intelligence graphic facilitation Public Speaking
  • KPMG / Danone / Abeille Assurances
    Director of Internal Communication & CSR / Consultant
    January 2010 - Today (16 years and 5 months)
    Paris, France
    1. Definition and management of internal communication strategy

    Develop a clear vision aligned with the priorities of senior management and HR. Structure an annual plan, set key messages, and ensure their consistency across all channels.
    KPIs: key message recall rate, internal communication open rates, understanding of issues (surveys).

    2. Design and deployment of multi-channel editorial systems

    Create engaging formats: newsletters, videos, internal podcasts, thematic campaigns, intranet, events. Ensure the relevance of content and its impact on engagement.
    KPIs: engagement rate per content type, intranet traffic, recurring audience share, employee satisfaction with platforms.

    3. CSR Communication & Change Management Support

    Translate CSR commitments into educational and accessible messages. Support internal transformations through dedicated systems: manager kits, mobilization plans, workshops.
    KPIs: participation rate in CSR initiatives, understanding of commitments, adoption of new tools/processes, level of acceptance of change.

    4. Employer Branding: enhancing culture & employee experience

    Define the EVP, strengthen the sense of belonging, improve key stages of the employee journey (onboarding, retention). Design internal campaigns that embody the culture.
    KPIs: NPS, retention rate, perception of culture & values, onboarding success (integration rate at 3 months/6 months).

    5. Team Management and Stakeholder Coordination

    Supervise a communication team (writers, communication officers, creatives) and manage external providers. Develop talent, structure processes, facilitate collaboration with internal departments.
    KPIs: project deadline achievement, perceived quality of deliverables, internal satisfaction rate, team stability and skill development.
    Communication Strategy employer brand Interim Management Internal Communication CSR Communication

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Education

  • MASTER COMMUNICATION
    IONIS
    2009

Certifications

  • Climate Fresk
    Climate Fresk
    2022
  • DISC and Driving Forces Method
    Erudia - Assessments
    2022

Skill set

Categories

  • Other