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Celia RakotomavoCR

Celia Rakotomavo

Community Manager | Content & Visibility

€150/day
Amiens, FR
3-7 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Celia

Freelance Community Manager, I help companies, associations, freelancers, and local businesses to develop their visibility on social media.
My role is to transform an irregular or underutilized online presence into clear, coherent, and engaging communication.

I handle the entire content creation chain: defining the editorial strategy, publication calendar, post writing, creating platform-adapted content, community management, and performance monitoring.

I primarily support organizations that want to be more visible, professionalize their image, save time, and attract a qualified audience without managing all their digital communication themselves.

My approach is based on three pillars: strategy, consistency, and authenticity. Each piece of content is designed with a specific objective: to strengthen brand awareness, create engagement, and support business development.

I work with seriousness, organization, and creativity, offering personalized support tailored to the identity, needs, and goals of each client.

A more direct and sales-oriented version:

Need to be visible on social media but don't have time to manage everything?
I help companies, associations, and freelancers with content creation, social media management, and developing clearer, more professional, and more engaging communication.
From editorial strategy to publication, I help you structure your online presence to enhance your image, gain visibility, and attract the right clients.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

  • Malagasy

    Native or bilingual

Can work on-site
Amiens (up to 50km)

Experience

  • Chargée de communication - Community Manger
    I manage your networks, you manage your business.
    SOCIAL NETWORKS
    September 2024 - Today (1 year and 11 months)
    Amiens, France
    Freelance Community Manager, I help companies, associations, freelancers, and local businesses develop their visibility on social media. My work involves designing a coherent editorial strategy, creating content adapted to each platform, engaging communities, and professionally and engagingly strengthening my clients' brand image.

    I address various needs: creating editorial calendars, writing publications, designing visual content, managing Instagram, LinkedIn, and TikTok accounts, community engagement, performance monitoring, and strategic recommendations. My goal is to help each client gain visibility, communicate better, and attract a qualified audience.

    I favor an approach that is creative, structured, and personalized, taking into account the identity, objectives, and constraints of each business.

    A slightly more premium version:
    Branding & Identity Content marketing
  • SOLOCAL
    Content Manager
    BANKING AND INSURANCE
    February 2021 - February 2023 (2 years)
    Boulogne-Billancourt, France
    - Editorial Production Management
    Coordinated over 30 blog articles per month for both brands, in collaboration with a multidisciplinary team including SEO, design, and community management profiles.
    - Process Optimization
    Implemented continuous improvement tools and processes to reduce production times and enhance deliverable quality.
    - Project Management
    Planning, resource allocation, and deadline adherence, especially during major campaigns and events. Autonomous project tracking.
    - Performance Analysis
    Monitored editorial KPIs (engagement, reach, conversion rates) and adapted the editorial strategy based on results.
    - Internal & External Coordination
    Acted as an interface between internal teams (SEO, design, CM) and external providers to ensure smooth communication and content compliance with brand editorial guidelines.
    Editorial strategy Content marketing

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Education

  • Master in Strategic and Operational Marketing
    Ecole Multimédia
    2024
    Ce master m'a permis d'acquérir une vision globale du marketing, alliant réflexion stratégique et mise en œuvre opérationnelle. Les enseignements ont couvert : Expérience client & fidélisation : comprendre les parcours clients, identifier les leviers d'engagement et construire des stratégies de rétention durables. Cartographie des prestataires externes : identifier, évaluer et piloter des partenaires et sous-traitants dans un écosystème marketing complexe. Management agile : appliquer les méthodologies agiles à la gestion de projets marketing, favorisant l'adaptabilité et l'itération rapide. Les martechs & nouveaux outils marketing : maîtriser les technologies au service du marketing (CRM, automation, outils d'analyse), et s'adapter à un environnement digital en constante évolution. Excel avancé : exploitation et analyse de données marketing pour piloter la performance et orienter les décisions stratégiques.
  • Bachelor in Digital Communication
    Ecole Multimédia
    2022
    Ce bachelor m'a permis de construire des bases solides en communication digitale et de développer une expertise opérationnelle dans la gestion des réseaux sociaux. Les enseignements ont couvert : Fondamentaux de la communication digitale : maîtrise des codes de la communication écrite, visuelle et digitale, adaptée à différentes cibles, plateformes et formats. Gestion et animation des réseaux sociaux : création et pilotage de comptes Instagram, Facebook, LinkedIn et TikTok — de la définition de la ligne éditoriale à la publication et à l'interaction avec la communauté. Stratégie de contenu : conception de calendriers éditoriaux, planification des publications et adaptation des messages selon les plateformes et les audiences cibles. Création de contenu visuel : production de visuels et de formats adaptés aux réseaux sociaux (stories, carrousels, reels), avec les outils de création digitale du marché. Analyse de performance : lecture et interprétation des statistiques (reach, engagement, impressions) pour ajuster la stratégie et optimiser les résultats. Gestion de projet AGILE : application des méthodologies agiles à des projets de communication, pour plus de réactivité et d'adaptabilité face aux évolutions des plateformes. Communication de marque : compréhension des enjeux d'image, de positionnement et de cohérence éditoriale sur l'ensemble des canaux digitaux.

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