Freelancer profile translated to English.
Back to original languageAbout Célia
Drive your marketing with method, vision, and efficiency.
With over 7 years of experience in strategic and operational marketing at groups such as L'Oréal, LVMH, and Fnac, I now work as aconsultant to structure, strengthen, or delegate all or part of your marketing function.
My approach is results-oriented: rigorous analysis, fluid execution, concrete deliverables. I work to support your teams or autonomously, depending on your challenges.
Key Skills:
– Strategic marketing and 360° action plan
– Product launches and project coordination
– Customer journey optimization (B2B, B2C, e-commerce, retail)
– Performance monitoring, reporting, vendor management
– Creation of marketing materials and content, digital activation
Added Value:
– Dual creative and analytical profile
– Results-driven and practical mindset
– Ability to structure and deploy quickly
SEO Keywords: marketing strategy, operational marketing, customer journey, product launch, project management, marketing management, marketing plan, outsourced marketing project manager, marketing consulting, portfolio management.
Available for one-off missions or long-term support. Contact me to discuss your needs.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WABStrategy & Go-to-Market Consultant — Retail & DigitalFASHION AND COSMETICSDecember 2024 - Today (1 year and 6 months)Paris, FranceAssisted beauty/luxury brands in structuring their offering, optimizing their customer journey, and deploying high-performance marketing strategies.Achievements:
- E-commerce website redesign and creation (WordPress/Elementor) with UX and conversion-oriented product page optimization
- Strategic 360° audits (brand, offering, retail, digital) with actionable recommendations (90-day plans)
- Design of acquisition strategies (freebies, lead magnets, content) to generate traffic and engagement
- Offering structuring (product pages, bundles, messaging) to improve clarity and performance
Expertise:- Omnichannel Go-to-Market (launch, activation, distribution)
- Customer journey optimization (conversion, average order value, repeat purchase)
- Brand platform & storytelling
- ECOLE 2600Creative & Events MarketingEDUCATION AND E-LEARNINGFebruary 2024 - November 2024 (9 months)Montigny-le-Bretonneux, FranceI had the opportunity to collaborate with 2600 Cybersecurity School, a rapidly growing institution. This experience allowed me to demonstrate my adaptability in a demanding technical environment and contribute to key projects in a sector I was discovering.*Event creation and management:Organization of the first Open House (+36% students) and design of the "Vis ma vie" event. Participation in major trade shows such as Le Hack and FIC, with management of giveaways and communication materials.*Project management:Collaboration on the implementation and deployment of the new graphic charter and management of website pages, ensuring visual consistency and digital communication.*Video project direction:Management of branding, set design, and animation for a confidential video project aimed at professionals, and leadership on a YouTuber's video, managing guests and adjusting shots.
- MKITPARISRetail and Digital Marketing ConsultantLUXURY GOODSSeptember 2023 - Today (2 years and 9 months)Paris, FranceClients: Fnac, Shuizen, Drive Your Board, Les Accélérateurs…Achievements:
- Audit and redesign of retail & services customer journeys for Fnac
- Management of cross-functional marketing projects (national campaigns, in-store visibility, 360° strategies)
- Redesign of digital journeys (landing pages, content, product highlighting) to improve conversion
- Creation of communication tools (POS displays, brand guidelines, sales materials, content)
Impact:- Improved offering clarity
- Optimized online & offline customer experience
- Strengthened commercial performance
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Education
- Master's Degree in International Marketing of Perfumery and CosmeticsESSEC Business School2019Master 2 Pro Marketing International de la Parfumerie et de la Cosmétique
- Master's Degree in International Marketing of Perfumery and Cosmetics, Luxury MarketingISIPCA2019Master 2 Pro Marketing International de la Parfumerie et de la Cosmétique , Marketing du luxe
Certifications
- UX DesignCalarts2024