Freelancer profile translated to English.

Description

Beauty Marketing Consultant – Fragrance & Cosmetics, I support theexecutives and marketing departmentsof luxury, premium, and DNVB brands on theirgrowth and commercial performancechallenges.

Objective**: sell more and better by aligning **brand strategy, product offering, retail, and e-commerce**, with an **ROI-orientedapproach (sell-out, conversion, product rotation).

What I do:

*360° Strategic Audit(brand, offering, UX, retail) → 90-day action plan

*Go-to-market & Product Launches(hero products, prioritization, calendar, activation)

*Retail & Field Activation(POS displays, events, sales tools, team training)

*E-commerce & Performance(customer journey, homepage, product pages, conversion)

*Cross-functional Project Management(roadmaps, KPIs, multi-team coordination)

**Method**: Field and data analysis → prioritization → targeted execution → KPI monitoring.

**Key Results**:

*+20% sell-out– 360° retail marketing activations (EMEA Travel Retail)

*+15% conversionfollowing UX audit and journey optimization

*Management of 50+ points of salein an international environment

*National Fnac campaign(marketing & retail)

**Profile**: Double Master's degree from ESSEC & ISIPCA, 8 years of experience at L'Oréal, LVMH, and in consulting.

**Services**:

Flash mission(audit & action plan) ·Senior marketing support· **Strategic or operational support for several months**.

A beauty brand is not just scrolled through: it is experienced and sold.

**Keywords**: marketing strategy, go-to-market, product launch, retail marketing, 360° activation, e-commerce, UX, CRO, omnichannel, fragrance, cosmetics, luxury, DNVB.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

WAB
Beauty Strategy & Go-to-Market Consultant (Luxury) — Retail & Digital
LUXURY GOODS
December 2024 - Today (1 year and 8 months)
Paris, France
Supporting beauty/luxury brands in structuring their product offering, optimizing their customer journey, and deploying high-performing marketing strategies.

Achievements:
Redesign and creation of e-commerce websites (WordPress/Elementor) with UX optimization and conversion-oriented product pages.
Conducting 360° strategic audits (brand, offering, retail, digital) with actionable recommendations (90-day plans).
Designing acquisition strategies (freebies, lead magnets, content) to generate traffic and engagement.
Structuring the product offering (product pages, bundles, messaging) to improve clarity and performance.

Expertise:
Omnichannel Go-to-Market (launch, activation, distribution).
Customer journey optimization (conversion, average order value, repeat purchases).
Brand platform & storytelling.
Retail Marketing Storytelling Go-to-Market (GTM) Strategy
ECOLE 2600
Marketing & Project Manager — Events, Content & Digital
EDUCATION AND E-LEARNING
February 2024 - November 2024 (9 months)
Montigny-le-Bretonneux, France
I had the opportunity to collaborate with the 2600 cybersecurity school, a rapidly growing institution. This experience allowed me to demonstrate my adaptability in a demanding technical environment and contribute to key projects in a sector I was discovering.

**Event Creation and Management**: Organization of the first Open House Day (+36% students) and design of the "Vis ma vie" event. Participation in major trade shows such as Le Hack and FIC, managing merchandise and communication materials.
**Project Management**: Collaboration on the implementation and deployment of the new graphic charter and website management, ensuring visual consistency and digital communication.
**Video Project Direction**: Management of branding, set design, and animation for a confidential video project for professionals, and leadership on a YouTuber's video, managing guests and shot adjustments.
Project Management Trade Shows Events Branding Marketing Strategy
MKitparis
Retail and Digital Marketing Consultant
LUXURY GOODS
September 2023 - Today (2 years and 11 months)
Paris, France
Clients: Fnac, Shuizen, Drive Your Board, Les Accélérateurs…

Achievements:
Audit and redesign of retail & services customer journeys for Fnac.
Management of cross-functional marketing projects (national campaigns, in-store visibility, 360° strategies).
Redesign of digital journeys (landing pages, content, product showcasing) to improve conversion.
Creation of communication tools (POS displays, brand guides, sales materials, content).
Impact:
Improved offering clarity.
Optimized online & offline customer experience.
Strengthened commercial performance.
Branding Operational Marketing User Experience Design Project Management Retail

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Master's Degree in International Marketing for Perfumery and Cosmetics
ESSEC Business School
2019
Master 2 Pro Marketing International de la Parfumerie et de la Cosmétique
Master's Degree in International Marketing for Perfumery and Cosmetics, Luxury Marketing
ISIPCA
2019
Master 2 Pro Marketing International de la Parfumerie et de la Cosmétique , Marketing du luxe

Check out Célia's education

Marketing Consultant

Célia Hognon

Beauty Marketing Consultant - Fragrance & Cosmetics

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