Freelancer profile translated to English.

Description

celiaregalado.myportfolio.com

Senior Art Directorwith over 8 years of experience leading creative campaigns in the digital advertising and branding world. CurrentlyHead of Artat Dentsu Creative Madrid, where I lead the visual and creative strategy for international brand campaigns.

I have worked with brands from very diverse sectors:web3(Binance),beauty(Procter & Gamble: Pantene, H&S, Olay),travel(Minor Hotels & Resorts),health(Welnia - Grupo Cofares, Ava Athletes),leisure(Sony Pictures, Klepierre),food(Calvo, Snackin For You),photography(Canon), andfood&beverage(Ron Diplomático, Royal Bliss).

My approach combinescreative direction and campaign conceptualizationwith impeccable visual execution. I master the entire process: from ideation of concepts to coordinating shoots and directing post-production. I am comfortable presenting ideas to stakeholders and building solid relationships with clients.

I firmly believe in the power ofvisual storytelling— I use design, typography, and imagery to build brand narratives that connect emotionally and generate real engagement.

Tools: Adobe Creative Suite, Figma, Midjourney, Kling, Veo3, Adobe Firefly, Runway AI, Gemini AI.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Dentsu Creative Spain
Head of Art
PRESS AND MEDIA
September 2021 - Today (4 years and 11 months)
Madrid, Spain
Digital native, with a primary focus on social media but experience in BTL and ATL. My work focuses on creating visual identities and creative concepts rooted in strategic approaches.

Creation of visual materials through Artificial Intelligence (AI) software
Creative and Art Direction: Leadership of visual vision and design systems.
Creative Project Management: Management of workflows, budgets, and timelines.
Team Supervision: Mentoring creative talent and quality control (QA).
Stakeholder Management: Strategic defense of proposals to key clients.

I have worked for brands in various sectors: web3 (Binance), beauty (Procter&Gamble, Pantene, H&S, Herbal Essences, Olay), travel (Minor Hotels&Resorts), health (Ava athletes, Cofares, Juanola, Gaes), leisure (Grupo Klepierre), and food (Calvo, Snackin For You)
Dirección artística Creativo Diseño para redes sociales Dirección de proyecto web Branded content
MRM
Senior Art Director
January 2021 - April 2025 (4 years and 3 months)
Art direction and content creation for monthly calendars for different social media platforms:
Ron Diplomático, Royal Bliss, Fundación Mahou San Miguel and Iberia.
Creación y redacción de contenidos Diseño para redes sociales Dirección artística Creativo
El Hombre del Paraguas
Junior Art Director
August 2019 - December 2020 (1 year and 4 months)
Responsible for art direction in campaigns and social media, overseeing both ATL and BTL actions, as well as the creation and development of brand identities.
Responsible for conceptualizing, developing, and executing ideas, providing creative and innovative solutions for clients such as Sony Pictures Home Entertainment, Renault, Goldcar, Ford, Lefebvre, and Autoworld (Renault).
Highlights include the branding and launch campaign for AUTOWORLD (Renault).
Creación y redacción de contenidos Redes sociales Dirección artística Social Media Content