Freelancer profile translated to English.
Back to original languageAbout CĂ©lia
Independent digital consultant, I have been designing and managing tailor-made digital strategies for 7 years, combining natural referencing (SEO), user experience (UX), and conversion rate optimization (CRO). I support my clients in redesigning or creating their digital ecosystem (website, conversion funnel, content), with a results-oriented approach.
In parallel, I work as a trainer in digital strategy and WordPress, for 3rd-year students. I convey a comprehensive vision of acquisition levers (SEO, SEA, SMO), from website creation to performance analysis, including UX, GDPR issues, and tools like Google Ads, Search Console, or Analytics.
Finally, I develop cultural editorial projects around books and cinema:
📚 Creation of @navelliaa_books, a committed literary community (1.8k followers, 7% engagement) – partnerships with publishing houses and jury member for several literary awards
🎙️ Launch of the podcast Pépites Culturelles, with over 300 monthly listens, focusing on cinema and societal issues
đź“ť Creation of a blog with over 5,000 monthly visitors (undergoing redesign)
This common thread between strategy, pedagogy, and content creation nourishes my vision of digital: a useful, accessible, engaged, and well-referenced web.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- L'Ă©clap EditionsSEO ConsultantJune 2024 - August 2024 (3 months)The objective was to increase website traffic to boost sales. The mission therefore consisted of identifying obstacles and determining the SEO actions to be carried out on the site with the aim of increasing sales:
- Technical audit of the site to detect blocking points by providing areas for improvement
- Semantic audit and analysis of the site's content (business pages and blog) by proposing areas for improvement concerning SEO and UX.
- Research of relevant keywords to rank for
- Definition of the keyword strategy
- Training on analysis tools (Google Analytics, Google Search Console)
- Training on SEO best practices for writing a blog post
- Pimp My GearSEO and UX Project ManagerE-COMMERCESeptember 2023 - February 2024 (6 months)Paris, FranceContext:Specializing in the creation of custom and tailor-made patches, Pimp My Gear is a player in French e-commerce. Based on the observation that to sell its products effectively, a robust website is necessary, Pimp My Gear trusted me to create its e-commerce site in its image, taking the time to consider the site structure, product catalog, and page design.Missions:
- Definition of the site structure (pages, sitemap)
- Workshop on site design, target audience, and development prospects
- SEO Strategy (keywords, technical)
- Writing of site content
- Creation, management, and administration of a website (Shopify)
- Monitoring and analysis of website traffic (Google Analytics, Google Search Console)
Figures:- Site launch mid-January 2024
- Conversion rate at 3%
- 7% repeat customers
- 39% of traffic comes from SEO with an engagement rate of 83% and represents 67% of sales
- Organisme de formation C.F.D.SEO and UX Project ManagerMEDICALOctober 2020 - Today (5 years and 8 months)Paris, FranceContext:Specializing in medico-social training, C.F.D. is a Qualiopi certified training organization with a rich catalog of courses. Eager to have a coherent website that answers users' questions, C.F.D. needed a redesign of its site from an UX/UI and SEO perspective.Missions:
- SEO/UX Audit
- UX/UI Strategy
- Redesign of the sitemap, page graphics, and content
- Daily website management and administration
- Implementation of an SEO strategy
- SEO Optimization (site content and technical aspects)
- Writing articles for the site, content for LinkedIn
- Traffic analysis and monitoring
Figures:- +80% of traffic comes from SEO
- Average SEO position at 9 in January 2024 (vs 15 in 2022)
- Increase in qualified traffic: x20 from 2021 to 2024
- Contact form submissions have doubled from 2021 to 2023.
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Education
- Master's Degree - International MarketingISTEC - Business and Marketing School2019Master 2 : Spécialisation Marketing International du Luxe Spécialisation complémentaire : Tourisme, culture et art de vivre Mémoire de recherche de fin d'étude sur l'impact de l'économie collaborative dans le secteur de la mode (2018-2019). Étude marketing pour une bijouterie/joaillerie de luxe en ligne (2016-2017). Etude de marché pour une entreprise concernant le recyclage (2015-2016).
Certifications
- AB TASTYAB TASTY2022
- Fundamentals of Digital MarketingGoogle2019