Célia D.

Rebranding and identity management: Supervision of the application of the new identity across all communication materials (stations, offices, websites, internal applications, etc.), in all territories: UK, France, Belgium, Netherlands, and Germany.

Brand consistency: Ensuring brand integrity across products/services, with an omnichannel strategy aligned with customer insights and performance data.

Brand strategy:

Development of strategic positioning based on customer insights, naming of

new products/services, definition of key messages in the right tone of voice (cross-channel communication).

Ensuring the brand strategy and message content are correctly applied.

Evolution and guarantee of the brand architecture strategy.

Brand engagement:

Development of B2B and B2C engagement strategies, adapted for multilingual audiences

Utilization of customer data and insights

Brand identity development:

Direction of brand photoshoots (destinations, uniforms, new customer offers), from pre-production to asset delivery on the DAM.

Compliance and guidelines: Ensuring compliance with brand guidelines and updating creative directives (artistic direction, motion guidelines).

Creation of visual assets for events adapted to our different channels (social media, CRM, etc..)

Creation and management of sub-brands: Steering the identity and deliverables for Eurostar Snap

Baked Break is an artisanal event caterer based in Hérault.

We design and create grazing tables, refined buffets, and personalized gourmet boxes, designed to enhance every event, whether private or professional.

Our approach is based on elegance, sharing, and indulgence. We highlight homemade products, carefully crafted, to offer a unique visual and gustatory experience.

Whether for a wedding, birthday, business launch, or seminar, Baked Break accompanies its clients with tailor-made creations, adapted to their desires and the identity of their event.

INTERNAL AND CORPORATE COMMUNICATION:

- Ensure the internal change of identity for the new brand

- Define the communication strategy and action plan;

- Design the editorial line for visual and audiovisual communication materials;

- Create and distribute company communication materials;

- Ensure downward, upward, and horizontal communication;

- Organize internal events: meetings, contests, etc.

- Monitor and evaluate communication actions implemented;

- Develop the Group's employer brand image

CSR:

- Develop and implement a CSR strategy aligned with the company's vision;

- Identify relevant CSR issues and risks for the company and propose actions to manage them effectively;

- Collaborate with stations to integrate CSR into all operational processes and strategic decisions;

- Implement and monitor KPIs.