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Celia Cifuentes FernándezCC

Celia Cifuentes Fernández

Strategic Web Design & Branding | Webflow

€220/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Celia

Many brands do their job well, but don't always communicate it.

I work with design as a strategic tool, not just an aesthetic one.

I help businesses improve how they are perceived online, structuring their brand, website, and communication so they truly reflect their level and attract better clients.

It's not just about 'having a pretty website,' but about it working: being understandable, generating trust, and converting.

I work on branding and web design projects with a structured approach, combining strategy, clarity, and visual coherence.

You can see more projects and process here:
instagram.com/normstudio.design
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Norm Studio
    Founder • · Designer
    January 2026 - Today (7 months)
    Madrid, Spain
    Many brands do their job well, but don't always communicate it.

    I work with design as a strategic tool, not just an aesthetic one.

    I help businesses improve how they are perceived online, structuring their brand, website, and communication so they truly reflect their level and attract better clients.

    It's not just about 'having a pretty website,' but about it working: being understandable, generating trust, and converting.

    I work on branding and web design projects with a structured approach, combining strategy, clarity, and visual coherence.
    UX / User Experience Strategic Branding Structure & Conversion Web Design (Webflow) Creative Direction
  • NakamaLab
    UX/UI Design • · Visual Identity & Creative Direction
    VIDEO GAMES AND ANIMATION
    February 2024 - January 2026 (1 year and 11 months)
    Working in environments like UEFN (Unreal Editor for Fortnite) changed my understanding of design: not as a visual layer, but as an active part of the experience.

    I participated in projects within this environment, working on interface construction, visual identity, and user experience in interactive contexts.

    This type of development requires thinking about design in real-time: how it's perceived, how it's used, and how it guides the user through the experience.
  • Buua Studio
    Game Designer
    VIDEO GAMES AND ANIMATION
    February 2022 - February 2023 (1 year)
    Madrid, Spain
    Independent project developed in a university environment with an entrepreneurial focus.

    I was part of the development of Nox: Chapter I, a video game published on Steam, participating in the construction of the visual universe, narrative, and project experience.

    The project received international recognition with awards such as:

    - BIG (Bilbao International Games Conference) – Titanium Award Winner 2022 (Best University Game)
    - PlayStation Talents 2022 – 6 nominations, awards for Best Pitch and Best Art
    - Gamergy – Best Indie Game

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Education

  • Master's in Game Design
    U-tad
    2022
    Máster game design
  • Degree in Design
    Universidad Francisco de Vitoria
    2021
    Grado de Diseño

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