About Célia
French
Native or bilingual
English
Fluent
Experience
- CELMA PARISCO-FOUNDERMarch 2021 - Today (5 years and 3 months)Creation of an online e-commerce site for an ethical women's ready-to-wear brand ◆ Business plan and brand identity/strategy design: product positioning / competitor analysis ◆ Sourcing: best eco-responsible manufacturers, packaging / fabrics / seamstresses ◆ Website development + implementation of a marketing campaign: Instagram, Facebook, partnerships, collaborations… ◆ Participation in several pop-up stores
- JennyferCATEGORY MANAGERJune 2018 - September 2019 (1 year and 3 months)Clichy, FranceWoven fabrics department: dresses/skirts/blouses: annual budget of 85 million euros, 1500 references ◆ Collection development: budget elaboration / product strategy definition / competitive intelligence and shopping / validation of collections at various stages of their construction ◆ Sourcing: definition of supplier policy / price negotiation ◆ Management of the entire purchasing process (planning, steering, …) ◆ Management: Supervision of a team of 5 people (product managers, buyers, assistants)
- ILADO ParisCO-FOUNDERJanuary 2013 - December 2016 (3 years and 11 months)92700 Colombes, FranceCreation of an online e-commerce site with an innovative concept: the pregnancy bola: www.ilado-paris.com
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Education
- Applied MarketingIAE AIX EN PROVENCE2008Marketing appliqué
- DEUG and LICENSE -IUP LYON2006DEUG et LICENCE -