Célia Beaufils

Product manager assistant for the PCP (pocket confectionery) category with the Fisherman's Friend and Vichy brands; as well as for the DPH (drugstore, perfume, hygiene) category with the Compeed, Kandoo, Just for Men, Ariel, and Gama brands. ▶︎ Periodic analysis of brand performance in the context of market/competitor changes, measurement of marketing lever effectiveness, and competitive intelligence. ▶︎ Development of sales support tools for sales forces and key accounts (customer pitch, sales plan…). ▶︎ Management and monitoring of operational activities: development of visibility materials, launch of new products, monitoring of promotional activities... ▶︎ Social media: Management and monitoring of the website and Instagram/Facebook pages in collaboration with agencies and partners.

Ice cream category for all Mars brands: Snickers, Twix, Bounty, and M&M's. ▶︎ Periodic analysis of various activation levers (assortment, merchandising, and promotion) using Nielsen distributor panels and internal tools, and recommendation of action plans to the Category Manager. ▶︎ Development of visibility and resale materials in collaboration with partner communication agencies. ▶︎ Development of sales support materials for sales forces and key accounts (customer pitch, sales plan, objection handling…).

Official Ferrari dealer for the entire Grand Est region of France: formerly known as Modena Motors. ▶︎ Marketing: Development, implementation, and management of the Customer Satisfaction component (sales and after-sales service), management of the Contact Plan project, CRM management, event organization (Geneva Motor Show / New Dealership Inauguration), and support in other tasks. ▶︎ Reception: Greeting and assisting clients, switchboard operation. ▶︎ Sales: Administrative support.