Freelancer profile translated to English.
Back to original languageAbout celeste
Responsible for digital and E-commerce for 8 years at L'Oréal with international experience (4 years) and French experience (4 years).
I have developed large-scale international webmarketing projects as well as more technical e-commerce projects.
My areas of expertise include: Webmarketing in its entirety (E-commerce, media acquisition, media conversion, SEO, SEA, SEM, CRM).
I would be happy to assist you in the construction and development of your digital/E-commerce/E-retail projects or in the monitoring and uplift of your KPIs.
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris 17e Arrondissement (up to 50km)
Experience
- L'OréalE-commerce and CRM Manager Lancôme FranceFASHION AND COSMETICSApril 2019 - January 2021 (1 year and 9 months)Région de Paris, FranceManager E-commerce and CRM Lancome France.Managing a team of 7 people.Uplift of e-commerce sales by +150%.
- L'OréalE-retail Manager - Armani & Designer BrandsFASHION AND COSMETICSFebruary 2017 - March 2019 (2 years and 1 month)Région de Paris, FranceProjection and analysis of E-retail performance.Negotiation with e-retailers for brand visibility.Commercial deals and implementation of customized E-commerce projects.
- L'OréalDigital Project Manager Lancôme InternationalSeptember 2013 - February 2017 (3 years and 5 months)Région de Paris, France• Development of 360° digital strategies for the skincare division worldwide • Assisting over 50 countries in localizing digital initiatives or adapting concepts to local specificities • Defining key performance indicators to prove digital efficiency according to objectives • Implementing processes for brand organization and operation to integrate digital into marketing and communication strategies • Managing digital budgets for the skincare division • Raising awareness among L’Oréal executive committees and skincare marketing teams about digital through a mentoring program • Creation of a Lancôme skincare brand platform: Love Your Age
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Education
- Master 2CELSA - School of Higher Studies in Information and Communication Sciences2013Thèse professionnelle: L'olfactif, un monde où internet n'a pas sa place?
- Bachelor's Degree in Communication Services and NetworksUniversity of Cergy-Pontoise2011