Cédric Rouby

Senior Art Director, I work on digital projects at the intersection of visual identity, UX/UI, development, and technical-functional scoping.

My 20-year career has been built in public and private environments, with experience in administration, publishing, culture, tourism, retail, employment, higher education, research, and innovation. I work on brand identities and communication materials as well as websites, applications, information systems, internal software, and interactive devices.

My positioning is hybrid: I can support a project in its vision, design, and user experience, as well as in its structuring, information architecture, user journeys, specifications, and upstream decision-making. My approach, which is creative, methodical, and user-oriented, allows me to bridge the gap between meaning, form, and implementation constraints. Some projects have also led me to work on more technical aspects: BDD/CRM, open data, APIs, data visualization, advanced engines, or interactive devices in C++ / OpenGL environments.

Finally, I integrate digital accessibility challenges with a demanding logic of usability, performance, and compliance. For me, it must be considered from the outset, in the user journeys, the information structure, the interface components, the content, and the project requirements. This approach helps to strengthen the consistency of the systems and secure their compliance.

Within a project team, I bring real value in bridging design and development, front-end and back-end, intention, architecture, and feasibility. Capable of communicating with both worlds, analyzing upstream, and anticipating friction points, I contribute to smoother collaboration, secure choices, and advance projects with accuracy, efficiency, and performance.