Freelancer profile translated to English.

Description

Identity revealer, I give meaning and emotion to your messages.

I help clarify your brand image, structure your communication, and create coherent, effective, and impactful materials. My goal: to strengthen your visibility with content designed for your concrete challenges.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Cluses (up to 50km)

Mairie
COMMUNICATION OFFICER
PUBLIC SECTOR
November 2023 - Today (2 years and 7 months)
- Digital Communication & Visibility
Definition and animation of the social media strategy: increase in community by +22%.

Work on publication interactivity: over 12,500 interactions recorded, creating a direct link between the town hall and residents.

Implementation of digital gateways that doubled the traffic (x2) to the town's website.

- Graphic Creation & Writing
Artistic direction of the municipal magazine: complete redesign of the layout and modernization of the publication to make it more attractive and readable.

Production of various content: creation of videos, writing of articles, and creation of original visuals for the town's different channels.

Development of a tone closer to citizens ("storytelling") to make institutional information more accessible and human.
Communication Strategy Graphic Design
Chargé de communication
Self-Employed
June 2023 - Today (3 years)
- Consulting and Identity Strategy
Support for organizations in creating their visual identity and defining their message.

Analysis of positioning to adapt communication to the target audience's expectations.

- Multichannel Design and Implementation
Mastery of the graphic chain: creation of materials for print (brochures, posters), digital, and video.

Technical coordination of projects to ensure visual consistency across all media.

- Analysis and Optimization of Results
Monitoring campaign performance through precise indicators (KPIs).

Analysis of feedback to adjust strategies and maximize the impact of future communication projects.
Webmarketing Strategy Communication Strategy Social Media Graphic Design
Agence & Réseau Aéreau
Event Assistant & Communication Officer.
May 2022 - June 2023 (1 year and 1 month)
- Graphic Design & Content
Creation of various materials for different clients: design of paper brochures, writing of newsletters, and creation of visuals for social media.

Adaptation of formats according to media (print and digital) to respect each brand's image.

- Event Management & Fieldwork
Assistance in organizing events (seminars, product launches): from logistical preparation to reception and coordination on the day.

Management of unforeseen events and operational support to ensure the smooth running of projects.

- Brand Image & Strategy
Participation in the creation of visual identities and the development of graphic charters for new clients.

Reflection on brand positioning so that the image corresponds to the company's values.

- Community Management & Organization
Management of publication schedules and animation of social media to develop subscriber engagement.

Work in a multi-project environment: learning reactivity and meeting deadlines, even with tight schedules.
Event Organization Communication Strategy Graphic Design