Freelancer profile translated to English.

Description

15 years of experience in digital across various roles in agile and high-growth environments:

- Definition and management of growth strategies: marketing, e-commerce, and business development

- Launch and development of new products/services and business lines,

- Management of digital transformation/innovation programs and operational excellence.

I have developed strong expertise in strategy, marketing, business development, product, and operations, within start-ups, large corporations, and consulting.

Both strategic and operational, I support companies of all sizes in their marketing, business, and e-commerce development challenges and their digital transformation and operational performance projects.

Location: Paris and Toulouse (with >50% remote work) + Bordeaux.

• Areas of Expertise:

1) Strategy:

- Benchmarking, market research, market sizing

- Growth opportunity assessment, business models, business plans, activity review, positioning

2) Marketing & E-commerce, Sales:

- Marketing, sales, and e-commerce strategy & planning

- Customer knowledge, product marketing, go-to-market

- Digital marketing & growth: acquisition/lead generation (paid and organic channels), conversion, loyalty

- Sales & e-commerce performance, business development & partnerships, B2B sales

3) Product & Customer Experience, Digital Project Management

- Digital customer experience design & optimization

- Product roadmaps and digital transformation program management

4) Organization & Operational Efficiency:

- Operational excellence and customer relationship performance

- Reorganization & change management

• Areas of Expertise:

Retail/e-commerce, telecoms & media, financial services & insurance, B2B services

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 30km), Paris (up to km), Toulouse (up to km), Montpellier (up to km)

ManoMano
Director of New Business
E-COMMERCE
September 2021 - July 2023 (1 year and 10 months)
Definition & execution of the diversification plan: launch, development, and management of new digital businesses and product/service lines, structuring of the business unit:
- Identification and scoping of growth and innovation opportunities
- Customer knowledge and product vision (offers, pricing, value proposition, go-to-market)
- Definition of marketing/sales strategy and planning, project roadmap
- Business development, sales management, partnerships, digital marketing (acquisition, conversion, CRM)
- Design and optimization of omnichannel customer experience, design and improvement of customer processes
- Monitoring of KPIs and marketing, sales & operational performance, P&L supervision
Marketing strategy Digital marketing Sales strategy Business development Product strategy
Troops
Director of Operations & Revenue (COO & CRO)
SOFTWARE PUBLISHING
February 2021 - September 2021 (7 months)
Bordeaux, France
Launch and development of new B2B SaaS products & services by leveraging marketing, sales, and product levers, and by structuring and optimizing the organization and operations, management of operations and business lines:
. Customer knowledge & discovery, product strategy definition, go-to-market, launch plan and communication/PR
. Design and management of the growth marketing strategy: acquisition/lead generation (inbound, outbound), activation (data & scoring, targeting, marketing automation, A/B tests), retention & CRM campaigns
. Definition of the sales strategy, design and optimization of sales pitches, processes, and tools, management of the B2B sales cycle, customer success, and operations
. Management of the product roadmap, optimization of customer experience
. Budget and OKR construction, management of commercial, operational & financial performance on key KPIs, P&L supervision
B2B SaaS Revenue Management CRO digital marketing Sales Sales Project management
CDISCOUNT
Senior Manager Marketing, Business Development & Product / Head of BU
E-COMMERCE
August 2016 - January 2020 (3 years and 5 months)
Bordeaux, France
Design and implementation of the diversification plan: structuring the BU, launch and development of new businesses and product/service lines:
- Opportunity studies: monitoring digital innovations and uses, market research, positioning, business models, business cases, business plans, planning
- Customer knowledge and definition of product marketing strategy, go-to-market
- Development and management of the 360° marketing & sales strategy: launches, acquisition (SEO, SEA, social networks, affiliate marketing), CRM campaigns, sales animation, business development, partnership construction and development
- Design and optimization of customer journeys (desktop/mobile), management of product roadmaps and product/tech teams, design and improvement of customer processes
- Monitoring of KPIs and marketing, sales, and operational performance, supervision of budgets, sales, and P&L, financial planning
BU Management Marketing Digital marketing Business development New Business Development Intrapreneurship Operations