Freelancer profile translated to English.

Description

Experienced salesperson, I lead high-performing sales teams and optimize the profitability of my clients' advertising campaigns. I know how to adapt locally the strategy of companies wishing to establish themselves in the French market.

• Experience in developing P&Ls and achieving defined objectives

• Definition and implementation of sales strategy

• Management of effective sales teams, coaching and supporting each salesperson throughout the sales cycle

• Experience in launching subsidiaries from scratch and managing all the different challenges that this presents

• Active network of direct clients, media agencies, and French and international publishers

• I enjoy solving problems by proposing innovative and effective solutions

Key skills: adtech, martech, Programmatic Advertising, SAAS, P&L management, PAAS, sales development, performance marketing, team management, Online Marketing, digital advertising and marketing, SEM, SEO, Affiliate, DSP, Online lead generation

Comfortable interacting with European holdings (bilingual in English).

Industry field of expertise

Languages

German
Conversational
English
Native or bilingual
Dutch
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

l'Essentiel Media
Sales strategy director
PRESS AND MEDIA
November 2024 - Today (1 year and 7 months)
Paris, France
By offering daily, free, factual, brief & positive information, L'Essentiel aims to become the benchmark local media, and thus a unique editorial platform to associate with brand communication.

L'Essentiel has experienced, since its launch, a real audience success (500k subscribers), mainly among a qualified audience - senior decision-makers, loyal (open rate of 53%).

Responsibilities:
definition of sales strategy, performance KPIs
management of prospecting and client relations
recruitment of the sales team

Results: 65 loyal clients (LVMH, EDF, Engie, Axa, CDP, Banque de France, LCL, Carrefour, Invivo, France Travail)
Go-to-market Strategy Go-to-Market (GTM) Strategy Go-to-Market (GTM) Strategy Business development Sales strategy Sales and marketing strategy Team management Multidisciplinary team management
Smarter Ecommerce
Country manager
E-COMMERCE
October 2021 - October 2024 (3 years and 1 month)
Linz, Austria
Smec helps E-merchants get ahead of their competitors by leveraging SAAS advertising automation, artificial intelligence, and cutting-edge industry expertise.

Responsibilities:
Definition and management of the French strategy
management of a team of 12 sales executives/CSMs
Client relationship management (Printemps, Spartoo, Hardloop, Snipes, Intersport, Lidl, Idkids)

Results: client portfolio x600%, 100% client retention rate
Sales strategy Go-to-market Strategy Go-to-Market (GTM) Strategy Go-to-Market (GTM) Strategy Team management Business development
RTB HOUSE
Sales Director
E-COMMERCE
October 2019 - September 2021 (2 years)
Paris, France
RTB House is an international company that provides cutting-edge marketing technologies to the world's largest brands. Its exclusive dsp is the first and only in the world to be fully powered by Deep Learning algorithms, enabling advertisers to generate exceptional results and achieve their short, medium, and long-term goals.

Responsibilities:
- definition and management of sales strategy
- management of a team of 12 sales executives/account managers
- management of prospecting and client relations (direct clients and media agencies)

Results: 70 clients acquired, 95% retention rate, average annual budget of €1.6m
Business development International business development Go-to-market Strategy Go-to-Market (GTM) Strategy Go-to-Market (GTM) Strategy Go-to-market strategy (GTM) Team management