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About Cédric

I don't do prospecting "just to see". I build systems that generate business.

With over 20 years of experience in B2B business development, I support companies in structuring and executing their prospecting, combining cold calling, strategy, and intelligent automation.

Specifically, I intervene on:
- Creation of qualified prospecting lists
- Implementation of effective sequences (calls, emails, follow-ups)
- Appointment setting with decision-makers
- Optimization of sales performance

My peculiarity:
A hybrid approach
Human to convince
AI to accelerate
Method to scale

I work with both SMEs and larger structures, with a simple objective:
Generate concrete and measurable opportunities quickly.

If your offer is clear and your target defined, I know how to turn your prospecting into a growth lever.

And because there's always a sentence that sticks:
"Visibility is posted. Business is called."
  • French

    Native or bilingual

Can work on-site
Angoulême (up to 50km)

Experience

  • BUSINESS ON
    CEO
    RETAIL (LARGE RETAILERS)
    January 2022 - Today (4 years and 7 months)
    Angoulême, France
    • - Cold calling for 10 B2B client companies (Food furniture, coaching, Finance, Decor, Fitting).
    • - Definition and implementation of personalized commercial prospecting strategies.
    • - Operational implementation of CRMs, configuration of sales sequences, and follow-up management.
    • - Consulting on commercial targeting, LinkedIn SEO optimization, and conversion-oriented digital content creation.
    • - Creation and enrichment of qualified prospecting lists (data scraping and enrichment).
    • - Management of regional business groups dedicated to the work environment (North Aquitaine and Rennes).
    Mastery of cold calling and opening techniques Short prospecting cycle management Business strategy Sales strategy Sales audit
  • LIBU
    France Sales Manager
    October 2023 - July 2024 (9 months)
    • - Go-to-market & evangelization
    • - Prospecting and business development
    • - Digital Growth & acquisition
    • - Identification and qualification of new targets
    • - Referencing & key partnerships
  • Alliance Vintage Suisse
    General Manager Switzerland
    RETAIL (SMALL BUSINESS)
    October 2020 - July 2023 (2 years and 9 months)
    Genève, Switzerland
    2020 to 2023 from €500k to €1M
    • - Team management
    • - Sales director management
    • - Inbound marketing and website SEO
    • - Tender responses

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Education

  • BAC+2
    IDRAC Business School
    1991
    Responsable du Développement Commercial

Skill set

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