About Cedric
German
Native or bilingual
English
Fluent
Experience
- Schwenk DigitalPaid Media ManagerDIGITAL AND ITSeptember 2025 - Today (11 months)Frankfurt, Germany
- Performance Advertising: Management of data-driven, paid advertising campaigns on platforms like Google Ads (SEA) and Social Media (Meta, LinkedIn) to generate leads and revenue.
- Tracking & Analytics: Implementation of robust tracking solutions (e.g., Google Analytics 4, Tag Manager) to measure performance, analyze user behavior, and provide actionable insights.
- Dashboarding & Reporting: Creation of customized real-time dashboards (e.g., in Google Looker Studio) to visualize key performance indicators (KPIs) and simplify data-driven decision-making.
- Klickkonzept by LabeliumSenior Paid Media ManagerDIGITAL AND ITJuly 2020 - July 2025 (5 years)Frankfurt, Germany
- End-to-end management of paid media campaigns (strategy & execution) for a diverse portfolio of national and international clients.
- Leadership of 36 client projects, including complex, large-scale accounts with 7-figure annual budgets.
- Planning, implementation, analysis, and continuous optimization of campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, SA360, and StackAdapt DSP.
- Role as Project & Client Lead for a key account, including strategic consulting and cross-departmental coordination.
- Conception and execution of pitches for new client acquisition as designated Pitch Lead.
- Development and delivery of internal training workshops to expand team expertise in digital marketing.
- Leadership of cross-functional teams to achieve company-wide goals within the OKR framework.
- Significant involvement in integrating the programmatic platform StackAdapt into the company's service portfolio.
- Management of central partner relationships and securing speaker slots at the "Digi Summit" marketing conference for three consecutive years.
- RED 5 BRAND AGENCYCommunity ManagerDIGITAL AND ITMarch 2017 - January 2020 (2 years and 10 months)Frankfurt, Germany
- Collection, analysis, and evaluation of customer satisfaction data for respective clients.
- Sentiment analysis for individual social media posts.
- 1:1 communication with clients' end customers via Facebook, Instagram, YouTube, and Twitter.
- Moderation of live events on platforms such as Facebook, Mixer, YouTube, and Twitch.
- Creation of weekly reports.
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Education
- Train the TrainersTrain the Trainers
- Master of SciencePhilipps University Marburg2020Master of Science