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Cedric SchwenkCS

Cedric Schwenk

Consultant for Paid Media, Tracking & Strategy

€640/day
Frankfurt am Main, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cedric

Are you looking for a real partner for your digital growth, rather than just another number in a large agency?

As an experienced freelance digital marketer, I help companies like yours to grow sustainably and profitably through strategic paid media campaigns and a clean tracking setup.

With years of agency experience in supporting clients from startups to international corporations (B2B & B2C) and managing seven-figure monthly budgets, I know the challenges of the market intimately. My promise to you is a collaboration based on 100% transparency, fairness, and honest advice. Instead of standard solutions, you will receive a tailored strategy that directly contributes to your goals, whether it's more revenue in e-commerce or qualified leads in B2B new customer acquisition.

My core competencies at a glance:

Paid Media: Strategic conception, implementation, and continuous optimization of Google Ads, Social Media Ads (Meta, LinkedIn, etc.), and Programmatic campaigns.

Tracking & Analytics: Seamless implementation of a robust tracking concept as the foundation for all data-based decisions and true performance marketing.

Strategic Consulting: Development of holistic digital strategies in joint workshops or as your long-term sparring partner.

If you are looking for a reliable expert who understands your business and will take your marketing performance to the next level, let's talk about your project. I look forward to a non-binding initial consultation.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Frankfurt am Main (up to 50km)

Experience

  • Schwenk Digital
    Paid Media Manager
    DIGITAL AND IT
    September 2025 - Today (11 months)
    Frankfurt, Germany
    • Performance Advertising: Management of data-driven, paid advertising campaigns on platforms like Google Ads (SEA) and Social Media (Meta, LinkedIn) to generate leads and revenue.

    • Tracking & Analytics: Implementation of robust tracking solutions (e.g., Google Analytics 4, Tag Manager) to measure performance, analyze user behavior, and provide actionable insights.
    • Dashboarding & Reporting: Creation of customized real-time dashboards (e.g., in Google Looker Studio) to visualize key performance indicators (KPIs) and simplify data-driven decision-making.
    Google Tag Manager Google Analytics Google Ads Meta Ads Programmatic Advertising
  • Klickkonzept by Labelium
    Senior Paid Media Manager
    DIGITAL AND IT
    July 2020 - July 2025 (5 years)
    Frankfurt, Germany
    • End-to-end management of paid media campaigns (strategy & execution) for a diverse portfolio of national and international clients.

    • Leadership of 36 client projects, including complex, large-scale accounts with 7-figure annual budgets.
    • Planning, implementation, analysis, and continuous optimization of campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, SA360, and StackAdapt DSP.

    • Role as Project & Client Lead for a key account, including strategic consulting and cross-departmental coordination.
    • Conception and execution of pitches for new client acquisition as designated Pitch Lead.

    • Development and delivery of internal training workshops to expand team expertise in digital marketing.
    • Leadership of cross-functional teams to achieve company-wide goals within the OKR framework.

    • Significant involvement in integrating the programmatic platform StackAdapt into the company's service portfolio.
    • Management of central partner relationships and securing speaker slots at the "Digi Summit" marketing conference for three consecutive years.
    Google AdWords Google Ads Meta Ads Google Analytics Google Tag Manager
  • RED 5 BRAND AGENCY
    Community Manager
    DIGITAL AND IT
    March 2017 - January 2020 (2 years and 10 months)
    Frankfurt, Germany
    • Collection, analysis, and evaluation of customer satisfaction data for respective clients.

    • Sentiment analysis for individual social media posts.
    • 1:1 communication with clients' end customers via Facebook, Instagram, YouTube, and Twitter.

    • Moderation of live events on platforms such as Facebook, Mixer, YouTube, and Twitch.
    • Creation of weekly reports.
    Social Media Community Management Reporting

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Education

  • Train the Trainers
    Train the Trainers
  • Master of Science
    Philipps University Marburg
    2020
    Master of Science

Skill set

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