Freelancer profile translated to English.

Description

Digital acquisition expert with over 10 years of experience, I help companies design, manage, and optimize their acquisition strategy across all major paid channels: **Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and YouTube Ads**.

I work on both launch phases and with already mature accounts, with budgets ranging from a few thousand euros to over €100k per month. My goal is simple: transform advertising investments into profitable growth through a structured, data-driven, and **ROI**-focused approach.

I handle projects end-to-end:

• Audit and strategic recommendations

• Structuring or redesigning advertising accounts

• Creation, optimization, and scaling of campaigns

• Tracking setup (GTM, GA4, HubSpot, **CRM**...)

• Performance analysis and dashboard creation

• Conversion funnel optimization

• A/B testing and continuous performance improvement

I enjoy working closely with marketing, e-commerce, and management teams to build a coherent, reliable, and sustainable acquisition strategy.

My goal is to reduce acquisition costs, improve return on investment, and create systems capable of sustainably supporting your business growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

CLIC CAMPUS - CLIC COMPETENCES
Marketing Director / Digital Acquisition
EDUCATION AND E-LEARNING
February 2025 - Today (1 year and 6 months)
Paris, France
Management of the digital acquisition strategy and marketing performance for a major player in professional training.

Responsible for all acquisition channels, with the objective of increasing qualified leads, improving conversion rates, and optimizing marketing return on investment.

Key responsibilities:
Definition of the multi-channel acquisition strategy (Google Ads, Meta Ads, LinkedIn Ads…)
Management of advertising budgets and optimization of acquisition costs
Redesign of SEA and Social Ads campaigns
Tracking setup (GA4, GTM, HubSpot) and data validation
Landing page and conversion funnel optimization
Coordination of internal teams and external partners

Achievements:
Complete overhaul of the SEA / SMA digital acquisition strategy.
Optimization of tracking and improvement of marketing data quality.
Implementation of an SMO and Content Marketing strategy to strengthen organic acquisition.
Continuous optimization of Paid campaigns to improve ROI and lead quality. -> x10 monthly revenue
Development of data-driven marketing management for faster and more reliable decision-making.
SMA Search Engine Marketing (SEM) SEA CRM Landing Page
Romagency
GROWTH HACKER MARKETING
E-COMMERCE
January 2017 - May 2026 (9 years and 4 months)
Freelance interventions in META ADS & GOOGLE ADS for B2C and B2B brands.

Objective: accelerating sales & leads, improving digital conversion, optimizing brand image, and structuring growth across all Web & Mobile platforms.

Recurring missions: audit, account structuring, creation & optimization, budget scaling, reporting, A/B testing, continuous improvement.

Levi’s – Consulting & Acquisition
Comprehensive audit of the site and Google Ads & Meta Ads campaigns.
Major improvements in mobile performance & site speed optimization.
➡️ +15% traffic, –20% loading time (PC & mobile).

La Halle – Acquisition & Conversions
Creation, management, and scaling of Google Ads campaigns.
Optimization of audiences, bids, and conversion funnels.
➡️ +35% traffic, +25% conversion rate.

Nike – META Ads Optimization & Reporting
Redesign of Meta Ads campaigns & reporting structure (Looker Studio).
Implementation of continuous optimization logic on cost per action.
➡️ –10% acquisition cost.

Adidas – Google Ads Search & Display
Daily management of Search & Display campaigns.
Consolidation of signals, creative optimization & new audiences.
➡️ +30% reach, –15% acquisition cost.
Lead Generation Facebook Marketing E-commerce Store Social Media Marketing Search Engine Marketing (SEM)
DIM Brands International
Traffic Manager
RETAIL (SMALL BUSINESS)
December 2023 - March 2024 (3 months)
Rueil-Malmaison, France
Optimization of SEA and Social Ads acquisition channels for DIM group brands.

Performance enhancement on Google Ads, Shopping, and Performance Max campaigns, with comprehensive work on account structure, tracking quality, and acquisition strategy.

Google Ads Campaign Management & Optimization
Redesign of Search, Shopping, and Performance Max structures to improve overall performance.
Optimization of keywords, ads, audiences, and extensions to increase Quality Score.
Daily management of bids, budgets, audience signals, and catalog priorities.

Media Plans & Creative Coordination
Development of monthly media plans in line with Retail key periods.
Management of graphic briefs and production monitoring of assets.
Cross-functional alignment with marketing, data, and creative teams.

Tracking & Reporting
Complete upgrade of tracking via Google Tag Manager and conversion validation.
Creation of analysis reports and decision-support dashboards.

Results Achieved:
+25% to +40% ROAS depending on product lines.
Notable decrease in CPA due to finer segmentation and new audiences, refocusing on Search campaigns and reducing Performance Max.
Improved Quality Score on key groups (ads + keywords + pages).
Better catalog visibility through enhanced Shopping / PMax management.
Google Ads Social Ads Search Engine Marketing (SEM) Inbound Marketing Facebook Marketing