About Cedric
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Experience
- UpworkWorkerE-COMMERCEAugust 2018 - Today (7 years and 10 months)New York, United StatesA journey of over 5 years, during which I honed my skills in planning, executing, and optimizing impactful advertising campaigns on Facebook and Instagram, demonstrating a deep understanding of these platforms' dynamics.
- vidaXLE-Commerce Brand Facebook & Instagram Ad CampaignE-COMMERCEJune 2020 - July 2022 (2 years and 1 month)Quebec City, QC, CanadaI led a dynamic Facebook and Instagram ad campaign for vidaXL, resulting in a 180% increase in website traffic and an impressive 8.5 ROAS. I developed audience segmentation strategies, created compelling ad creatives, and optimized bidding to achieve exceptional conversion rates.
- DreamHomes RealtyReal Estate Sales Boost - Targeted Facebook Ads StrategyREAL ESTATEMarch 2018 - November 2021 (3 years and 7 months)Londres, United KingdomI orchestrated a highly targeted Facebook ads strategy for DreamHomes Realty, leading to a 12% increase in inquiries and contributing to a 15% rise in property sales within 6 months. I leveraged custom audiences and geographic targeting to attract potential buyers to property listings.
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Education
- Master's degree , Communication and Media StudiesJohn Molson School of Business, Concordia University2022Master's degree , Étude de la communication et des médias
- Master in Digital Marketing & Communicationl’ISC Paris2018Le programme "Master en Marketing & Communication Digitale" englobe un cursus complet couvrant différents aspects du marketing numérique. Il explore les concepts fondamentaux du marketing numérique, les insights sur le comportement des consommateurs, les stratégies des médias sociaux, l'optimisation des moteurs de recherche (SEO), la publicité au coût par clic (PPC), la création de contenu, le marketing par courriel, les analyses numériques, le commerce électronique, le marketing mobile, la gestion de la réputation en ligne, les technologies émergentes, le développement de stratégies numériques et les considérations éthiques.