Freelancer profile translated to English.

Description

Scale-as-a-Service Consultant | +150% ARR Growth YoY | €0 to €5M ARR in 24 months

I support B2B scale-ups in structuring and accelerating their growth, with a focus on market activation, sales systematization, and the implementation of interoperable systems. My approach combines GTM strategy, commercial orchestration, and AI-driven automation.

With 14 years of experience in B2B sales and marketing (SaaS, DaaS, AdTech, RetailTech, FinTech), I have led several exponential growth trajectories (+150% YoY) up to €5M ARR in less than two years.

Expertise:

Value proposition engineering and GTM market validation

Team structuring and RevOps management

Integration of agile frameworks, change management, and GenAI

Deployment of sustainable, impact-oriented growth engines

My mission: to build scalable, resilient, and product-centric organizations to enable hyper-growth.

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Barcelone (up to 50km)

Minderest
VP of Growth
June 2023 - Today (3 years)
Barcelona, Spain
The VP of Growth collaborates with the executive board to define the company's growth strategies. Once these strategies are outlined, Sales, Marketing, and Customer Success will be responsible for their execution within their respective departments. This approach ensures all departments are aligned and moving cohesively toward the organization's hyper growth objectives.
Minderest
Head of Sales Expansion & GTE
March 2023 - June 2023 (3 months)
Barcelona, Spain
Minderest, European leader in Price & Catalogue intelligence, with 400+ customers in 40+ countries. Founded in 2012 Minderest was among the first Price Intelligence companies on the market. Minderest works with retailers who need their competitors' prices, and with manufacturers who wish to check if their pricing strategy is being respected throughout their distribution channel. Companies like Media-Saturn, Telefonica, Auchan, Carrefour, Sony or L'Oréal, trust us to improve their pricing strategies.
WOOLSOCKS
Head of Sales Enablement & GTM
October 2021 - March 2023 (1 year and 5 months)
Founded in 2020, Amsterdam Platform Creation (DeGiro's founders) strategically invests in fintech firms that deliver best in class financial related services. Woolsocks is the money super app that will make your life easier. The app is chock-full of stuff that will help you save on your purchases, spend smarter, and increase your budget. It's easy, it's safe, it's free and it's fast. Scope :
- Managing EMEA Projects & Markets penetration including revenue forecast / roadmap.
- Cross-functional work and internal alignment on GTM strategy, market scalability and evangelization in Retail Industry (C-suite) of new omni-channel advertising model based on open-banking & PSD2 (ALO).
- Develop high performing management teams in EMEA markets (FR, ES, IE, BENELUX, IT, DACH)
- Work on continuous improvements in the business models (growth engines) and sales Ops (CRM & Sales Tools stack management).
- Hiring & Coaching 10 Sales Reps, identify training needs, designing onboarding programs focusing on team's performance alignment by implementing agile & collaborative frameworks.