Cédric Deniaud

For 15 years, I have advocated for a digital approach based on usage, customer experience, and performance.

- Usage to ensure companies adapt their marketing/communication/customer relations strategy by integrating digital uses (mobile, artificial intelligence, conversational, etc.).

- Customer experience to define customer usage as the starting point for reflection, trend monitoring, and a holistic approach to digital channels.

- Performance because digital is a channel offering numerous KPIs that must be integrated into any approach (customer acquisition, customer relations, transformation funnel, etc.).

A pioneer in key areas such as social media and digital transformation (through numerous writings for the media L'ADN), I have supported leading companies in France and internationally on their digital issues: Renault, EDF, Nestlé, AXA, SFR, Canal+, Club Med, La Poste, Michelin, Covea, L'Oréal...

After major experiences as the founder of the consulting firm The Persuaders (2 million € in revenue) sold in 2020, Digital Director, or within renowned agencies like FullSIX, I support companies in the best integration of digital into their operational strategies: journey optimization, action definition and management, website redesign, performance audit...