Freelancer profile translated to English.
Back to original languageAbout Cedric
I am Cedric, a driven digital performance marketer and strategist with +10 years of experience.
Besides campaign planning and optimization, I always think proactively as a strategist in function of the overall business objectives. How can campaigns best deliver results in the short and long term? Through which channel mix? With which messages per target group? And which objective do we link to this?
To succeed in this, I work in a structured manner. I dive into the numbers, investigate the pain points in the funnel, dare to challenge established processes, and also take the lead in launching innovations to acquire new customers.
I work autonomously and as a motivator within a team.
Curious how we can work together!
Cedric
Dutch
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Sint-Gillis-Waas (up to 40km)
Experience
- LuminusDigital Performance MarketerENERGY AND UTILITIESAugust 2023 - Today (3 years)I monitor and advice on how to improve digital performance marketing. My core responsibilities are launching and optimizing new product campaigns, accelerate A/B testing, and improve landing page experiences for CRO.
- House of TalentsSenior Digital MarketerHUMAN RESOURCESJanuary 2022 - July 2023 (1 year and 7 months)Kortrijk, BelgiumDefine and manage the digital strategy for the complete brand portfolio (12 brands), coach & improve colleagues, manage budgets, develop sustainable partnerships, be the SPOC for web platform innovations (CRO, UX, customer journeys etc.).
- ING BelgiumCustomer Journey ExpertBANKING AND INSURANCEJune 2020 - January 2022 (1 year and 7 months)Brussels, BelgiumAs a Customer Journey Expert I worked within the business segment (SE & micro company) and guaranteed their interests. My main responsibilities were (i) increasing the awareness of the new digital platforms (web and app), (ii) promoting the digital services and (iii) boosting the digital adoption rates of several services. I also supported the digitalisation and go-lives of different customer journeys and boosted awareness for all internal and external stakeholders through communication and training. Project management and thorough stakeholder management were of the essence.
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Education
- Master of Science in Communication Sciences, New Media and SocietyGhent University2016Master of Science in de Communicatiewetenschappen, Nieuwe media en maatschappij
- Bachelor in Business Management, Entertainment MarketingWest Flanders University College of Applied Sciences2013Bachelor in het Bedrijfsmanagement, Entertainment Marketing