Freelancer profile translated to English.

Description

Hello everyone,

With experience as a Marketing Product Manager at Manomano, Saint-Gobain Weber, and Izi-by-Edf, I successfully launched a business in the digital learning sector.

This new experience has allowed me to gain more skills in various areas (SEO/SEA, Community management, inbound marketing, print/video/web creative materials, UX, Hubspot CRM, business plan, product owner -> managing a product backlog and creating user stories).

HOW CAN I HELP YOU?

1) Advise and support you in your global business strategy.

A) Define your strategy

Build a vision, define a roadmap, select tools, plan actions, and set objectives.

B) Implement the strategy

Set up tools, execute actions, track objectives, gather feedback to refine your vision.

2) Support you in application development

A) Set up a product backlog

B) Define user stories

C) Operational support (iterative development)

Product management, scrum methodology, planning poker, testing (A/B, user).

3) Define your marketing strategy

A) Preliminary studies

B) Strategy design

C) Implementation

D) Objective monitoring

4) Work on your business plan

The goal? To create an excellent business plan to help you achieve your objective: obtain a bank loan, secure grants, raise funds, join an incubator...

Constantly seeking new challenges and with a multi-project temperament, I continue to manage my company while taking on freelance assignments. My schedule for the next 6 months allows me to guarantee 2 to 3 days of service per week. If this suits you, do not hesitate to contact me.

See you soon,

Cédric DE LA TORRE

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Futurasoft
CMO
SOFTWARE PUBLISHING
June 2019 - Today (7 years)
Paris, France
I am CMO of Futurasoft, a software publishing company specializing in web and mobile development.

Futurasoft created Mooka, an application that digitizes various controls and exams. Mooka secures and streamlines the exam lifecycle. It assists you from the creation of a subject to the grading of papers. It is the future of examination centers, a complete solution for managing everything from A to Z: Creation of subjects, exam procedure, grading of subjects.

Furthermore, the application provides examination centers with all the statistics needed for better student support.

https://futurasoft.fr

https://mooka.eu
IZI Solutions by EDF
Product Marketing Manager
E-COMMERCE
March 2017 - May 2019 (2 years and 3 months)
Paris, France
Product Marketing Manager at IZI by EDF (formerly Hellocasa) for two and a half years, I developed the product and service offering and contributed to the evolution of the platform and customer experience.

- Structure and develop the work offering (Online Quotes):
Market research, pricing methods, supplier and material sourcing
- Structure and develop the customer journey
Organize and structure the site (product hierarchy, categorization), develop new features
- Salesperson training
Train salespeople on selling the offers, operational support for pricing complex quotes
- Contribute to the development of the web and mobile application
Define and prioritize features to be developed

https://izi-by-edf.fr
Product Development Product Management Training Project Management Process Facilitation User Experience Design Team Management
Saint-Gobain Weber
Junior Product Manager Saint-Gobain Weber
CIVIL ENGINEERING
September 2014 - September 2016 (2 years and 1 month)
Servon, France
- Launch of new products:
Insight, supplier sourcing, specifications, private label monitoring and development, pricing, ERP listing
- Products:
Analysis of results and strategic recommendations, field surveys (polling institute, sales force, and customer)
- Cross-functional projects:
Contribute to the development of a product comparator: definition of specific features to be developed, definition of the user journey.
Contribute to the implementation of a BIM solution
- Communication: Packaging, technical data sheets, commercial lobbying
- Analysis and conduct of market research
Product Development Market Research Marketing Marketing Study