About Cedric
- Companies without a marketing team who want to build their digital marketing on solid foundations,
- And existing teams who need framing, prioritization, or management.
- Defining or clarifying the marketing strategy,
- Positioning the offer and messages,
- Building a clear and prioritized roadmap.
- Organic and paid acquisition,
- Lead generation,
- Optimization of customer journeys and conversion.
- Track marketing KPIs,
- Measure the ROI of actions,
- Adjust the strategy over time.
- Marketing automation logic,
- No-code tools,
- And pragmatic use of AI,
- To save time, streamline processes, and improve overall efficiency.
- At a strategic level,
- Operational level,
- Or at the interface of the two, in direct contact with the teams.
French
Native or bilingual
English
Fluent
Experience
- Cédric Daviet WebFreelanceDIGITAL AND ITJanuary 2021 - Today (5 years and 7 months)Lyon, FranceCédric Daviet Web is a digital freelancer who supports young companies, VSEs, SMEs, or startups in implementing a comprehensive and measured digital strategy. His new offer allows companies with limited resources to have the presence of an experienced freelancer 2 to 3 days a week (like a part-time employee). More info at: https://cedric-daviet-web.com/
- NapsiumChief Executive OfficerEDUCATION AND E-LEARNINGOctober 2022 - November 2024 (2 years and 1 month)Annecy, FranceNapsium is the web springboard for small businesses and freelancers. It's the #1 platform for tailored digital marketing and tech support. Napsium is based on 3 complementary services: Napsium Help: This is the new name for the Napsium platform you already know. The leading online instant assistance platform in digital marketing and tech! Napsium Help has over 400 mentors ready to help you via chat or video call in less than 5 minutes on over 50 tools and platforms (Code, No-Code, Digital Marketing, Web & Email Hosting, Growth Hacking & Design). Napsium Consulting: For all small businesses that want long-term support or to outsource their marketing department while maintaining control. Napsium Consulting offers experts with cross-functional skills who support you long-term at prices adapted to small structures. Please note, we work with small SMEs and startups but not with companies of +30 employees, as our added value lies in supporting small structures. ïž Napsium Roadmap (coming soon): An incredible project! The first SAAS that will provide you with a detailed roadmap and total support for your growth strategy. Napsium Roadmap will be the first all-in-one SAAS platform that will support you in all areas of your business. You will benefit from a detailed and personalized roadmap, an action plan, a training plan (if needed), and available mentors. Discover all our new services and how we can support your success.
- BIM DIGITALProject ManagerDIGITAL AND ITJanuary 2020 - March 2022 (2 years and 2 months)Lyon, FranceAs a project manager in a digital agency, I supported clients on complete web and marketing projects, from understanding their needs to production and performance monitoring.My role covered digital project management, team coordination (design, development, marketing), and structuring acquisition and conversion channels.I worked on website creation and redesign, implementing acquisition strategies (SEO, SEA, social ads), analyzing performance through web analytics, and optimizing user journeys.This experience allowed me to develop a comprehensive view of digital, combining project management, understanding of business challenges, and operational efficiency.
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Education
- International Degree "International Sales Specialist in Sports"IUT Annecy2014L'objectif de ce programme est de former de futurs spécialistes «Go-to-Market» capables de finaliser une gamme de produits, les histoires associées, ainsi que les principaux outils et contenus marketing / communication.
Certifications
- Google Analytics Individual Qualification CertificationSkillshop Google
- Google Ads CertificationGoogle Ads