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Cedric DavietCD

Cedric Daviet

Web Marketing Manager | Digital Strategy 🚀

€350/day
2 projects
Annecy, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cedric

🎯 I work as a senior digital consultant / outsourced marketing manager, mainly on long-term assignments, sometimes full-time, with SMEs, startups, and digital projects.

My role is to take charge of marketing in its entirety: from strategy and positioning to the management of acquisition and performance, with a strong business and results orientation.

🧭 Marketing Strategy & Structuring

I support both:
  • Companies without a marketing team who want to build their digital marketing on solid foundations,
  • And existing teams who need framing, prioritization, or management.

I work on:
  • Defining or clarifying the marketing strategy,
  • Positioning the offer and messages,
  • Building a clear and prioritized roadmap.

📈 Acquisition & Growth

I structure and manage acquisition channels:
  • Organic and paid acquisition,
  • Lead generation,
  • Optimization of customer journeys and conversion.
👉 The goal is not traffic, but qualified lead generation.

📊 Data, Performance & Management

I implement the necessary tools and indicators to:
  • Track marketing KPIs,
  • Measure the ROI of actions,
  • Adjust the strategy over time.
Marketing becomes a managed lever, understood by teams and management alike.

đŸ€– Automation & Efficiency

When relevant, I integrate:
  • Marketing automation logic,
  • No-code tools,
  • And pragmatic use of AI,
  • To save time, streamline processes, and improve overall efficiency.

đŸ€ Intervention Mode

Depending on the context, I intervene:
  • At a strategic level,
  • Operational level,
  • Or at the interface of the two, in direct contact with the teams.

I favor long-term collaborations with strong immersion to build sustainable, structured, and scalable marketing.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Annecy (up to 30km), GenĂšve (up to 10km), Lyon (up to 10km)

Experience

  • CĂ©dric Daviet Web
    Freelance
    DIGITAL AND IT
    January 2021 - Today (5 years and 7 months)
    Lyon, France
    Cédric Daviet Web is a digital freelancer who supports young companies, VSEs, SMEs, or startups in implementing a comprehensive and measured digital strategy. His new offer allows companies with limited resources to have the presence of an experienced freelancer 2 to 3 days a week (like a part-time employee). More info at: https://cedric-daviet-web.com/
    Web Analytics Web Marketing Strategy SEA Web Design SEO
  • Napsium
    Chief Executive Officer
    EDUCATION AND E-LEARNING
    October 2022 - November 2024 (2 years and 1 month)
    Annecy, France
    Napsium is the web springboard for small businesses and freelancers. It's the #1 platform for tailored digital marketing and tech support. Napsium is based on 3 complementary services: Napsium Help: This is the new name for the Napsium platform you already know. The leading online instant assistance platform in digital marketing and tech! Napsium Help has over 400 mentors ready to help you via chat or video call in less than 5 minutes on over 50 tools and platforms (Code, No-Code, Digital Marketing, Web & Email Hosting, Growth Hacking & Design). Napsium Consulting: For all small businesses that want long-term support or to outsource their marketing department while maintaining control. Napsium Consulting offers experts with cross-functional skills who support you long-term at prices adapted to small structures. Please note, we work with small SMEs and startups but not with companies of +30 employees, as our added value lies in supporting small structures.  Napsium Roadmap (coming soon): An incredible project! The first SAAS that will provide you with a detailed roadmap and total support for your growth strategy. Napsium Roadmap will be the first all-in-one SAAS platform that will support you in all areas of your business. You will benefit from a detailed and personalized roadmap, an action plan, a training plan (if needed), and available mentors. Discover all our new services and how we can support your success.
    Web Marketing Strategy Digital Marketing Strategy SEA SEO Data Analytics
  • BIM DIGITAL
    Project Manager
    DIGITAL AND IT
    January 2020 - March 2022 (2 years and 2 months)
    Lyon, France
    As a project manager in a digital agency, I supported clients on complete web and marketing projects, from understanding their needs to production and performance monitoring.

    My role covered digital project management, team coordination (design, development, marketing), and structuring acquisition and conversion channels.

    I worked on website creation and redesign, implementing acquisition strategies (SEO, SEA, social ads), analyzing performance through web analytics, and optimizing user journeys.

    This experience allowed me to develop a comprehensive view of digital, combining project management, understanding of business challenges, and operational efficiency.
    Website Creation Website Creation SEA SEO Web Analytics

Reviews

5.0

Out of 2 ratings

A

Antoine

Namatata

Reviewed on 12/5/2017

Great work from Cédric! I highly recommend him for any app looking to increase its organic downloads.
AD

Account deleted

Reviewed on 11/9/2017

The assigned mission was for an "ASO" need. After 1 year of activity, it was necessary to optimize our visibility using ASO techniques. We particularly appreciated Cédric's responsiveness and professionalism with which we were able to handle the subject.

Recommendations

AG
FU
FU
+2
Aika Games and 4 other people have recommended Cedric

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Education

  • International Degree "International Sales Specialist in Sports"
    IUT Annecy
    2014
    L'objectif de ce programme est de former de futurs spécialistes «Go-to-Market» capables de finaliser une gamme de produits, les histoires associées, ainsi que les principaux outils et contenus marketing / communication.

Certifications

  • Google Analytics Individual Qualification Certification
    Skillshop Google
    Google Analytics
  • Google Ads Certification
    Google Ads
    Google Ads Campaign Management Google Ads Campaign

Skill set

Categories