Freelancer profile translated to English.
Back to original languageAbout Cédric
Responsive and proactive, I have extensive technical and strategic experience in Google Ads and Facebook Ads after 15 years in agencies.
Your account audit is free! 🌞
For B2C, B2B, or both advertisers.
Up to €200K of media budget managed per month.
A single point of contact!
ROI increased from 120% to 2000% in the first 6 months.
Or cost per lead decreased by 40 to 80% in the first 6 months.
I ensure efficiency in the following areas:
- Client relations (regular follow-ups and reports) 📊
- Development of tailor-made strategies: business, tracking, creatives, quality, acquisition 🔎
- Implementation of the most profitable Google Ads AND/OR Facebook Ads campaign setup
- Management of technical issues and e-commerce recommendations for the site 🌐
- Flux management and product analysis
- Maximization of ad quality, keywords, shopping titles
- Regular and effective campaign optimizations
- Optimization of company data for campaigns.
🔵facebook.com/PubMaline
🔴Insta: @pubmaline
⭐ 5/5 on Google: Pub Maline
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- YATEOExpert Advertising Consultant at YateoFebruary 2015 - March 2026 (11 years and 1 month)Île-de-France, FranceTasked with developing the digital advertising department. Audit of accounts and management of Google Ads, Facebook Ads, Instagram Ads campaigns. Expert Google Tag Manager Tracking. Expert Shopping, Search, Display, Youtube, and Facebook Ads. Monitoring of revenue, ROI, or Lead Gen across all platforms. Performance optimizations. Client relations and promotion of digital advertising solutions. Training of future consultants. Technological watch and monitoring of new tools.
- Orixa MediaDigital Advertising ManagerSeptember 2014 - February 2015 (5 months)Île-de-France, FranceManagement of Adwords campaigns. Monitoring of revenue and ROI on Analytics + multi-channel revenue analysis. Grant account management. Client Relations and promotion of SEA products.
- GroupMDigital Advertising AssistantE-COMMERCESeptember 2012 - December 2012 (3 months)Paris, FranceLearning Google Adwords and Facebook Ads account management.Analysis of Google Ads and Facebook Ads campaigns.Reporting techniques.
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Education
- Panthéon Assas University
- Master 2Panthéon Assas UniversityMaster 2