Freelancer profile translated to English.

Description

With over 15 years of experience in digital marketing in London and Paris, I now support companies (startups, SMEs, large groups) with their growth, acquisition, and structuring challenges.

After holding general management positions within international platforms (Vivastreet, Justifit, Roomgo…), I now work as a consultant for brands such as Paraboot, IGLeads.io, MySendingBox, Galibier, CliquezPostez, Altsis, Michelin, and others.

I can assist you with:

Digital strategy and go-to-market (acquisition, funnels, monetization, CRM, e-commerce)
SEO, content, link building, and website redesign (editorial, technical, structural)
Structuring product roadmaps (SaaS & e-commerce)
Project launches and MVP scoping
Email marketing, automation, and customer journeys
Customer success & retention
Data visualization, dashboards, and performance monitoring
Consulting on acquisition/divestment (M&A) and new offering development

I work in direct collaboration with your internal teams or your service providers (agencies, developers, freelancers) depending on your organization.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

DigitalHeroes
Founder
DIGITAL AND IT
October 2020 - Today (5 years and 10 months)
Lyon, France
I support B2B and B2C companies (startups, SMEs, mid-cap companies) in defining and managing their digital strategy, with a focus on acquisition, product structuring, marketing performance, and customer journey optimization.

I collaborate with brands such as Paraboot, Galibier, MySendingBox, CliquezPostez, IGLeads.io, Groupe Sorégies, and Michelin on missions such as:

Structuring acquisition strategies (SEO, SEA, CRM, marketing automation)
Creating product roadmaps (SaaS & e-commerce), functional scoping, and monitoring
Managing business performance (dashboards, KPIs, marketing & product analysis)
Redesigning web & e-commerce platforms (UX, SEO, customer journey)
Editorial & SEO strategy (semantic cocoons, briefs, link building)
Customer success & loyalty
Market research & offering launches

Intervention directly with management or in support of internal teams, in long-term missions, strategic support, or operational reinforcement.
Marketing digital Product roadmap Gestion de projet Etude de marché Satisfaction client
Un-Ruban.fr
Founder
E-COMMERCE
March 2011 - June 2024 (13 years and 3 months)
Paris Area, France
Founder of un-ruban.fr, an e-commerce site specializing in the sale of personalized ribbons for individuals, businesses, and events.

I managed the entire strategic oversight:
Idea scoping
Product offering definition
Website development with external providers
Development and supervision of acquisition levers (SEO, SEA, email marketing)
Partnership structuring
Organization and execution of the divestment process
E-commerce Product Management Cession d'entreprise Création d'entreprise Growth marketing
Digital Directories
General Manager
SOFTWARE PUBLISHING
July 2019 - March 2020 (8 months)
Paris Area, France
Responsible for client development and growth of the group's 4 brands (legal directories, accounting platforms, and a specialized legal editorial site).
Managed a team of over 30 employees.

Scope:sales, marketing, customer success, and product.

Key Achievements:
Launched a new product (15% of global revenue)
Implemented a debt collection campaign (30% reduction in outstanding payments)
Recruited key positions (Head of Marketing, Sales Manager, Office Manager)
Deployed a cross-team CRM (Zoho)
SAAS Commercial Marketing Management d'équipe Customer Loyalty/ Retention