Freelancer profile translated to English.
Back to original languageAbout Cedric
Maximize the profitability of your Google Ads (Adwords, SEA) investments
With 5 years of experience in acquisition, including 3 years in a specialized SEA (Adwords) agency, I help companies turn their advertising spending into profitable growth levers. My approach is strictly ROI (Return on Investment) and Performance oriented.
Why collaborate with me?
✅High-Level Expertise:I have managed over 10 million euros in cumulative budget throughout my career, handling Google Ads accounts up to €500,000 per month.
âś…Mastery of Google AI:Expert in new automated formats (Performance Max, Demand Gen) to harness the full power of 2026 algorithms.
âś…Transparency & Trust:I provide you with 24/7 access to a dynamic Looker Studio dashboard connected in real-time to your accounts.
âś…Business Focus:I don't sell clicks, I sell results (Qualified Leads, E-commerce sales, CPA reduction).
My areas of expertise:
🔹Audit & Strategy:In-depth analysis of the existing situation, competitor research, and definition of an action plan to lower your cost per acquisition (CPA) or improve your Return on Investment (ROI).
🔹Scalable Account Structure:Deployment of robust structures (Search, Performance Max, Shopping, Display, YouTube) designed for scaling.
🔹Continuous Optimization:A/B testing of ads, surgical management of negative keywords, and adjustment of smart bidding strategies.
References
💼 Clients of various sizes and sectors: VSEs, SMEs, e-commerce businesses, B2B companies, with budgets up to €500k per month.
💼 Client References: i-Run, Dell, Samsung, La Grande Récré, Retif, Béaba, 58Facettes, Falke, Watchdreamer, ...
🤝 Contact me for a free initial diagnosis of your Google Ads campaigns.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Montpellier (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Paris (up to 50km)
Experience
- Digitalys WebSEA & Google Ads ConsultantCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Montpellier, FranceMy areas of expertise:🔹Audit & Strategy:In-depth analysis of the existing situation, competitor research, and definition of an action plan to lower your cost per acquisition (CPA) or improve your Return on Investment (ROI).🔹Scalable Account Structure:Deployment of robust structures (Search, Shopping, Display, YouTube) designed for scaling.🔹Continuous Optimization:A/B testing of ads, surgical management of negative keywords, and adjustment of smart bidding strategies.🔹Reporting & Analysis:Transparent tracking of your key indicators via customized Looker Studio dashboards.
- JVWEBSEA Account ManagerCONSULTING AND AUDITSFebruary 2021 - July 2024 (3 years and 5 months)Montpellier, Franceâ—Ź Creation and deployment of acquisition campaigns (including international ones) on Search and Display (AdWords, Bing Ads). Development of media plans (YouTube and Facebook) and creation of Branding campaigns. Monitoring of performance and daily/advanced optimizations.â—Ź Creation of operational Dashboards (Weekly, Monthly) and more advanced ones (Attribution, contribution, conversion path...).â—Ź Daily performance analysis, operational and strategic recommendations, action plan development.â—Ź Launch of new features and Beta tests in a Test & Learn mode.â—Ź Responsible for the quality of prospecting audits. In charge of improving our SEA deliverables.
- Nottingham Business School, Nottingham Trent UniversityMarketing ConsultantCONSULTING AND AUDITSMarch 2019 - April 2019 (1 month)City of London, London, England, United KingdomAnalysis: Audit of current performance, identification of strengths/weaknesses, and competitive benchmarking.Strategy: Message repositioning, selection of relevant channels, and integration of new digital approaches.Objectives: Increase visibility, generate qualified leads, improve conversion rates, and maximize ROI.Client Engagement: Personalized messages, smooth experience, and multi-channel communication.Tactics: Content optimization, A/B testing, automated scenarios (nurturing, retargeting).Budget: Optimized allocation per channel with appropriate tracking tools.KPIs: Traffic, conversions, CPA/ROI, engagement, and loyalty.
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Education
- MSc Digital Marketing, Marketing/Digital MarketingNottingham Business School, Nottingham Trent University2019Msc Digital Marketing, Marketing/Digital Marketing
- Summer School Certificate, Digital Marketing & Artificial IntelligenceAkademia Leona Koźmińskiego (Kozminski University)2019Summer School Certificate, Digital Marketing & Artificial Intelligence
Certifications
- IELTS score of 7/9British Council2018
- Google Ads Display CertificationGoogle2021
