About Cédric
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- FreelanceAssistant Director & Fixer – Outdoor Campaign ProductionJanuary 2025 - Today (1 year and 5 months). Direct assistance to the director in organizing sequences and coordinating the shoot. Management of the shooting pace and tracking of the work plan. Contribution to the smooth running of the shoot in a technical and demanding environment. Logistics organization for teams (transport, safety, production timing). Scouting and preparation of filming locations for skiing and mountaineering. Management of relationships with local stakeholders and sports teams. Adaptation to weather, safety, and terrain constraints in high mountains
- chaitenFounder & DirectorSPORTSJanuary 2014 - Today (12 years and 5 months)Chamonix-Mont-Blanc, FranceFounded and scaled a sports marketing & activation agency positioned at the intersection of high-performance culture and brand strategy.Business & Growth Impact• • Built agency from 0 to multi-six-figure annual revenue• • Delivered 100+ terrain-based activations across Europe and international locations• • Secured and retained long-term partnerships with global brands (The North Face, Nike, HOKA, Snowleader)• • Achieved 70–90% client retention rate across key accounts• • Managed annual budgets ranging from €5K to €400K+ per activation portfolioStrategic Content Leadership• • Designed and executed 100+ field-based content productions across alpine and endurance environments• • Built narrative ecosystems around trail running, ski touring, mountaineering, and ultra-distance cycling• • Delivered integrated content strategies linking terrain, athlete, product, and community• • Generated multi-million organic and earned media impressionsLive Event & Terrain Production• • Directed multidisciplinary content teams in high-risk environments• • Coordinated real-time content workflows during live events• • Managed photographers, videographers, drone pilots, editors, and social media leads• • Delivered high-engagement content under time-sensitive pressure Brand &Athlete Narrative Development• • Built long-term storytelling frameworks around athlete journeys• • Structured ambassador programs with clear content KPIs• • Translated technical product positioning into culturally relevant narratives• • Maintained 70–90% repeat collaboration rate with key brand partners
- MNSTRMEDIA DIRECTORJanuary 2010 - January 2013 (3 years)• • Led cross-channel content amplification (Retail, PPC, Display, Video, Social)• • Improved performance efficiency through audience segmentation & media optimization• • Connected storytelling strategy to measurable business outcomes• • Managed €2M+ annual media budgets• • Led a team of 6 specialists (media buyers, performance experts, creatives)• • Generated 5,000+ vehicle sales for Fiat & Alfa Romeo through digital campaigns• • Developed strong ROI and KPI accountability frameworks
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Education
- Master's Degree in MarketingTBS EducationMaster's Degree in Marketing
- Master in Marketing Foundation Studies in EconomicsESEC BarcelonaMaster in Marketing Foundation Studies in Economics