Freelancer profile translated to English.
Back to original languageAbout Cedric
I design and manage profitable acquisition systems via Facebook Ads, to generate qualified leads and e-commerce sales, not just more traffic.
Specifically, I handle the creation of advertising content (angles, messages, formats), Meta Ads campaign management (Facebook / Instagram), and the structuring of conversion funnels (landing pages, email sequences, upsells). I optimize every step to reduce your cost per lead or per sale while increasing your revenue.
All decisions are data-driven. I work with your numbers (ROAS, CPL, CAC, conversion rates) with continuous A/B testing on audiences, creatives, offers, and pages. I use tools like GoHighLevel, Shopify, Wix, and others to precisely track conversions (pixel + API) and implement automated scenarios.
Types of projects I handle:
– Launch or complete overhaul of Facebook Ads campaigns, from creative to optimization.
– Implementation of sales funnels for e-commerce brands, online courses, coaches, and info-entrepreneurs (Shopify, Wix).
– Complete audit of your acquisition (ads, pages, CRM) with a clear and prioritized action plan.
If your goal is to profitably buy traffic and scale without losing control of your numbers, then we are aligned.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- LE Bien etre
On Malt
Implementation and management of advertising campaigns and sales funnels.HEALTH AND WELLNESSJanuary 2026 - February 2026 (1 month)When I started working with Laurette, her ads were losing her money. We redid the entire system from scratch: the strategy, the ad creation, the content, the sales pages, and the entire funnel.Very quickly, we managed to make acquisition profitable. Once this foundation was laid, we could develop more serenely. Over the months, the business continued to grow, with revenue first doubling, then tripling, without ever rushing the process.The support was entirely adapted to her framework and way of working. The idea was never to force a method, but to build an effective, realistic, and comfortable strategy for her, in the long term.This project perfectly summarizes my way of working: taking care of everything, simplifying as much as possible, securing profitability, and then supporting real, aligned growth. - PASCAL COACHINGLead Generation for Coaching | Facebook AdsMay 2025 - February 2026 (9 months)I supported Pascal in all aspects of client acquisition via Facebook Ads, with the goal of increasing sales calls and the visibility of his business.I set up and optimized sales funnels, created and produced ads, structured campaigns, and managed them daily. The work focused as much on strategy as on execution, with regular testing to improve performance.This collaboration led to an increase in qualified call volume and subscriber growth, while providing a clear and stable structure for acquisition.
- FreelancingSocial Media Content Creation.August 2023 - January 2025 (1 year and 5 months)I create high-performing content for social media (Reels, TikTok, Shorts, carousels...) with a DATA + psychology approach. I write video scripts, craft hooks, and analyze performance to improve each iteration. I work directly with editors and clients to produce regular, relevant, and converting content. Objective: transform content into a driver of credibility, virality... and sales.
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Education
- Actuarial ScienceUniversité Laval2017
- Performance Marketing & Digital AcquisitionSelf-Taught Training – Meta Ads, CRO, Conversion Funnels2018