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Cedik ZoungranaCZ

Cedik Zoungrana

Sales & GTM Leader EMEA

€800/day
Hamburg, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cedik

Are you looking for someone who not only thinks strategically about your Go-to-Market but also implements it operationally? Then you've come to the right place.
I am Cedik – Interim GTM Leader and Sales Automation Strategist with 10+ years of experience in building and scaling revenue teams in SaaS, Data Analytics, and AI. I help startups, scale-ups, and SMEs build a scalable, automated Go-to-Market machine from unstructured sales processes.
How I help:
→ Interim VP Sales / Head of GTM – I step in when leadership is missing or growth stagnates
→ GTM Automation & RevOps – HubSpot, Salesforce, Outbound Sequencing (Apollo, Lemlist, Instantly), Lead Scoring, Pipeline Analytics
→ Market Entry DACH & EMEA – ICP Definition, Pricing, acquiring first customers
→ Sales Team Building & Enablement – Hiring, Onboarding, Methodology Rollouts (MEDDPIC, SPICED, Challenger)
What makes me special:
I am not just a consultant who delivers PowerPoints. I implement myself – from CRM configuration to coaching calls with your AEs. My results: Turned Quota Attainment from 62% to 102%, built 6x MRR growth, personally closed €6M+ ACV.
Typical projects:
– GTM Strategy and Implementation for Series A/B SaaS Companies
– Building and Automating Outbound Sales Processes
– RevOps Setup: CRM Optimization, Pipeline Reporting, ROAS Tracking
– Interim Sales Leadership during Restructuring or Scaling
– Sales Enablement Programs and Team Ramp-up
Languages: German (Native), English (Fluent). Location: Hamburg – remote or hybrid available.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Hamburg (up to 50km)

Experience

  • KNIME GmbH
    Sales Director EMEA
    SOFTWARE PUBLISHING
    September 2024 - Today (1 year and 9 months)
    Berlin, Germany
    Open-source data science & agentic AI platform serving enterprise analytics.
    • • Architected EMEA GTM strategy, transforming underperforming region from 62% to 102% quota attainment through data-driven OKRs and streamlined sales operations.
    • • Built and coached hybrid team of AEs, CSMs, and Solution Engineers, driving 40% YoY revenue growth across Public Sector, Financial Services, and FMCG verticals.
    • • Launched Customer Advisory Board and integrated product feedback loops to accelerate market driven development.
    • • Managed full EMEA P&L; established strategic partnerships with global systems integrators to expand analytics adoption.
    Go-to-Market Strategy Customer Segmentation and Analysis
  • Fyrfeed GmbH
    Vice President of Sales
    SOFTWARE PUBLISHING
    March 2023 - August 2024 (1 year and 5 months)
    Berlin, Germany
    AI-powered B2B content marketing platform.
    • • Built entire GTM organization from scratch: recruited 21-person team, launched Sales Academy reducing ramp time by 40%.
    • • Drove 6x MRR growth by implementing MEDDPIC/SPIN methodologies and automating HubSpot workflows for pipeline tracking and ROAS analysis.
    • • Designed automated outbound sequences and lead scoring models, increasing conversion rates and shortening sales cycles.
    • • Forged strategic agency partnership to integrate content solutions and accelerate market reach.
    Hubspot Branding Go-to-Market Strategy Business Plan Development
  • Funnel.io (Adtriba)
    Director of Growth
    SOFTWARE PUBLISHING
    August 2021 - February 2023 (1 year and 6 months)
    Hamburg, Germany
    SaaS platform for marketing measurement, attribution, and optimization.
    • • Unified Sales, Marketing, and Partnerships under one growth org, driving 30% MoM MRR growth and slashing sales cycles by 30%.
    • • Personally closed €6M+ in new ACV with mid-market and enterprise brands in the digital analytics space.
    • • Established Unified Measurement solution integrating MMM, incrementality tests, and MTA with partners (AppsFlyer, Segment, Adjust).
    • • Designed KPI frameworks and automated pipeline reporting for data-driven revenue operations.
    Branding

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Education

  • MBA
    The Power Business School
    2022
    MBA
  • B.Sc.
    HAW Hamburg
    2015
    B.Sc.

Skill set

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